Cat Board Shinjuku East Exit — Attraction in Tokyo

Shinjuku’s famed 3D Cat Billboard—officially known as “Shinjuku Higashiguchi no Neko”—is a giant calico cat animation displayed on a curved 4K LED screen above the Cross Shinjuku Vision building, right outside Shinjuku Station’s East Exit .

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🐾 Highlights & Experience • Screen Size & Quality The billboard spans about 8 m high × 19 m wide (≈ 150 m²) with 4K resolution and a curved design that creates a stunning 3D effect—making the cat appear as if it’s stretching out or climbing the building facade (). • Lifelike Animations The cat displays a range of behaviors: it wakes, meows, leaps, and naps. These animations recur every ~15 minutes, from early morning until 1 AM . • Creative Design Designed by Omnibus Japan, the cat was inspired by “Natsuko,” the real calico owned by artist Mariko Satake. It even wears a collar reflecting traditional Japanese craft, and one of its patches resembles Shinjuku’s shape . • Cultural Hit Since launching in mid‑2021, it quickly became an internet sensation, earning design awards and coverage from global outlets including CNN, NBC, and...

As tourists from Florida USA who love cats,we were looking forward to seeing this iconic 3D cat. We kinda saw it. Unfortunately it just never went into 3D mode, but anytime it came on, it was ONLY 3D mode,and plastered with advertising blocking the view of the cat. So,it looks to me like any video on social media is from folks who either knew exactly when to be there, or just happened to be there at the right time. Also we were sorely disappointed that the cat store across the street from it, which is always in the videos was closed down and under construction. Oh well, Shinjuku itself was amazing,and I highly recommend it. The crowd was hustling and bustling,and very interesting to watch. Good luck to you if you get...

Only in Tokyo can a giant 3D cat steal the show from neon lights, skyscrapers, and your carefully curated itinerary. Perched above Shinjuku Station like a digital deity, this pixel-perfect kitty stretches, blinks, and meows her way into your camera roll ... and your heart.

Is it a tourist trap? Maybe. Is it adorable? Absolutely. Did I stand there for 10 minutes taking videos? …Obviously.

A must-see for anyone who believes that cats should be 20 feet tall and mildly judgmental. Iconic. Completely unnecessary....