Cross Shinjuku Vision — Local services in Tokyo

Nestled amidst the vibrant energy of Shinjuku, Cross Shinjuku Vision is a visual spectacle that stands as a testament to the dynamic spirit of Tokyo’s entertainment scene. The sprawling LED screens, towering high above the bustling streets, transform the district into a nocturnal wonderland.

As a regular visitor, the appeal of Cross Shinjuku Vision goes beyond its colossal screens. The strategic location makes it a natural focal point for gathering with friends or simply soaking in the urban vibe. The surrounding area, adorned with neon lights and the hum of city life, complements the grandeur of this electronic canvas.

The variety of content displayed, from mesmerizing advertisements to artistic displays, ensures there’s always something captivating to behold. The rotation of themes keeps the experience fresh, making each visit unique. It’s not just a display; it’s a dynamic piece of the city’s identity.

One can’t help but appreciate the inclusivity of Cross Shinjuku Vision. The diversity of content caters to different tastes and moods, creating an experience that resonates with everyone. Whether it’s the latest fashion trends, upcoming events, or artistic expressions, the screens reflect the pulse of Tokyo.

In the heart of Shinjuku, Cross Shinjuku Vision isn’t just an electronic billboard; it’s an integral part of the city’s soul. It seamlessly blends with the urban landscape, offering a visual feast that adds to the lively ambiance of Tokyo’s most iconic district. As both a local and a visitor, Cross Shinjuku Vision is an ever-evolving spectacle that never fails...

Shinjuku Giant 3D Cat (I call it Shinjuku Cute Cat, aka Cross Shinjuku Vision) is a billboard created by Cross Shinjuku Vision. It is located in front of the East exit of Shinjuku station. In the midst of the huzzle buzzle urban centre a gigantic mascot, a 3D animated cat, perched on a building edge attracted numerous passerby and tourists alike every day and night since its building in July 2020. It has been a social media favorite and one of the most popular instagrammable photos since then. Virtually many passersby stop and watch the cat’s show every day. The daily show time is from 7am to 1am. At 7am, It wakes up and stretches to start its day. Throughout the day it speaks and meows in a small microphone with its cute voice and makes funny moves. Sometimes it rolls in its back or plays around joyfully. At 1am it lays down and falls asleep for the night.

Shinjuku cute cat’s friend, a giant Godzilla Head, is built on 8/F at the nearby Gracery Hotel in Kabukicho. People were allowed access to the 8/F terrace to view the Godzilla head closely, however the terrace is not opened for public viewing any more. The Godzilla daily show (roars and smoke) happens every hour from noon till 8pm.

As of 2024, a total of 3 big and popular 3D billboards can be found in Tokyo: the Shinjuku cute cat in Kabukicho, the playful akita inu puppy near Shibuya Station, a funny panda sits on top of the Yamashita Honki Udon shop, located near the entrance of...

Finding a good spot here that doesn't end up blocking pedestrians here might be a challenge but we'll worth it. Stick around for a while as you see various different advertisements being played.

Of course the cat makes a frequent appearance but every once in a while you get to enjoy something that isn't played frequently. Best to come here at night so that the illuminations are vividly displayed.

Once you're done you can head over to Omoide Yokocho for some delicious yakitori...