Selfridges Birmingham — Attraction in Birmingham

Unqualified worker's and poor management in Dior section. They are prepared to lie for sake of sales! On 30th of May at 1pm I went there as I wanted to buy Dior foundation stick. The only shades they had at the testing zone were 2's and 3's, no shades for light skin tones, so I asked if they had any lighter not on display, but consultant Ayaan said "oh wait we do have" and brought me number 1N, he let me to test it only on the skin of my hand, in their lighting it looked kind of ok (but I would have preferred a lighter shade) then I asked if there is any lighter shades, he said "no", I asked for clarity if he ment that they don't have in stock and he replied with "No, Dior doesn't make lighter" !!!!!. So I bought it as I had been made to believe that was lightest shade Dior had. However when I opened it at home with normal daylight I could see that the tone was wayyyy to orange, then i thought to myself that it's not possible that Dior doesn't make any lighter then this as it definitely didn't look like the lightest shade, checked online and oh my goodness they had 3 lighter and more suitable shades like 00, 0N and 1CR! How can it be that consultant Ayaan didn't know this?? Or Did he lie just to make sales? On 31st May (today) at around 11am (less then 24 hours past), I went back wanted to refund it, and they refused, The manager was busy behind shelves not even bothered to come over and speak to me herself and left a consultant to deal with this issue who just had dumb smile on her face and kept repeating "Oh aww sorry, aww so sorry" it felt almost like she was mocking me and was completely unprofessional, Just don't buy anything at selfridges, they put in place their own refund policies -Which Dior Does allows complete Refunds- and all they care about is to make sales and get paid by being lazy no matter what, it's better to buy straight from Dior as even they do refunds especially if item is unused and in original packaging (which was in its original unopened case). P.S on the way back I went to The Boots Dior section and their consultant straight away tried to openly helped me, offering to check to see if they had 1CR in stock and tried 0N tone on my face, when they didn't have 1 CR she adviced to have a look in other shop before deciding to buy a shade I wasn't sure suited my tone, not in any way did she lie that Dior doesn't make lighter tones and didn't pressure in buying from them!!! Shame on Selfridges! Additionally, Selfridges is an unreliable place selling perfume that doesn't have the same scent as when you buy it straight from company, as if it not original and bought cheap. I will never buy anything from them again for sure and suggest anyone reading this doesn't either. A completely...

I've been a customer at selfridges for a couple of years now, the staff that used to be there were very kind and respectful. However, as of recently, the newer staff, in the perfume section, that have joined within the last several months have been very rude to me, they see me as a sales number and dont see me as a human, they treat me in a way thats degrading. They assume that I cant afford any of the perfumes that I try out, and act very rudely and disregard me as a result of their false assumption.

I attempted to test a fragrance today, one of the new workers (he is a man of south asian descent, with glasses) told me in a very rude manner that apparently i cant touch the fragrances, and to let him know if I need any help. Its like someone slapping you across the face, and then asking if you need help. I've been a customer at selfridges for much longer than hes been working there; testing the fragrances yourself, as I have been doing for the last couple of years, is what makes it such an enjoyable experience; not a single member of staff attempted to take that away from me in the past. Now all these new staff come and act like they own the place!

Another worker also acts in a disregarding and hostile manner towards me. This is as a result of me displaying interest of a particular fragrance on multiple visits, where he had approached me on those said visits. For the first 2 visits I tested that same fragrance; however, on the 3rd and 4th occasions I tested that fragrance, he became very bitter and was hesitant to even engage me in conversation, little did he know, I had bought that fragrance online after I smelt it the second time. I attempted to engage him in conversation a month ago, where he blatantly ignored me and I walked away as a result.

To conclude, some of these new staff are very rude and bitter, which stems from their false assumptions, for example assuming someone cant afford something and brushing them off; or assuming that someone isn't worth interacting with, just because they tested a fragrance multiple times and didnt buy it infront of your eyes. This is NOT how you sell a product. Its all about the customer experience, which...

What would’ve been a 5 star glowing review for the lovely Julie at Gucci, was sadly brought down by the terrible service I got from Nabila in the skincare section.

Julie went above and beyond for me when I questioned her on a product she didn’t have as much experience with. Instead of simply saying “I don’t know” she brought out a file with plenty of information about the mascara I was purchasing. She was so professional and attentive and made us feel amazing. She even gave my boyfriend a sample to make him feel included which I felt was so lovely. Amazing service! 5 star!

However, sadly when I went downstairs to the skincare section I was approached 4 times by different sales assistants (which could be seen as a good things, however after politely saying 4 times that I was ok I had several assistants simply standing looking over my shoulder non stop which put me off purchasing the GHD hairdryer I was looking for). After finding other products I wanted to purchase I approached two sales assistants who gave me a dirty look and rolled their eyes when I asked where to locate the tills. One of the ladies ended up serving me with the worst attitude (as discussed at the start of my review, Nabila). She was reluctant to even take my products off me as if I were an inconvenience to her conversation. The check out process was silent except from her asking for my email.

Had the experience been the other way and I had been met with Nabila’s service first, then I would’ve elect the shop and missed out on Julie’s professional and fun approach to sales. As a sales assistant myself I understand that customers can be annoying at times, however I would never treat anyone like an inconvenience. Hopefully in reflection she will be able to cater her approach to better suit those of customers in the future.

Major shoutout to Julie as she really...