Surefoot — Local services in Four Corners States

My girlfriend and I were recently in Keystone. She had rented ski boots that were a couple sizes too big due to the width of her toes. This resulted in fairly significant shin pain/bruises after a couple days. She went into surefoot to find what they assured her would be the perfect boots. From jump she said she has wide toes and wanted to make sure they could accommodate. They claimed they could, but what they should’ve done was told her that they did not have the custom order wide toe box boots they needed in order to provide her with a boot that would fit her properly. After going through the process, and paying the exorbitant cost up front, she ended up with a boot that was incredibly tight on her toes and had the front half of her foot numb/cold, even with the heated boot function on, after one run. After they spent all morning trying to adjust the boots, on an amazing powered day 1-28-2023, that she missed as a result of being stuck in their shop all morning and into the afternoon, they wanted her to go through the process again with a larger boot, which they had assured her upon measuring her foot she absolutely would not need. At this point it’s worth noting that the sort of map of her foot that they made didn’t include her toes or any of the front section of her foot. By this point, she had lost confidence in the process and realized all she had really done was missed out on a powder day, and been made to feel like there’s something wrong with her feet. She requested a refund and all efforts to be polite, fled from the staff. The guy who had been helping her went from nice to difficult to rude. The manager came out and was incredibly rude from the beginning. When they finally agreed to refund her, they took their time and as she was leaving the store, they yelled at her “Good luck, finding boots that fits!”

Just to be super specific and clear, she left with absolutely no product. They lost nothing except some time and the molding solution that they use. Every other piece of equipment involved is currently sitting in their shop for them to sell.

All of this could’ve been avoided had they just said up front, “we’re sorry we don’t have the special order wide toed boot in stock.”

You might be wondering, how much does the special order wide toed boot cost? K2 boots with all of the same features minus the injected foot molding are about $1000 less. It’s hard to imagine that heat molding those wont result in so similarly good of a fit that a difference wouldn’t be felt vs the injection process that surefoot uses.

In case you’re curious REI can do basically the same thing they did, but REI’s guarantee, and refund process doesn’t involve a bunch of attitude. That’s one example of several other options, just go to one of them and save yourself enough money to pay for lift tickets lodging and meals in Keystone for a...

Here on a 3 ski day vacation and my boots were hurting me at my 5th metatarsal. Came to Surefoot asking for a simple pop at this location on each boot. They said it would cost $50 and started with their fancy foot measurement. The man then told me I needed custom footbeds that cost hundreds. I declined and asked again for just the pop. He then changed his story, saying I was fitted in the wrong boot and should be in a mondo instead of prime (wide instead of medium width). I explained that I tried that during my purchase and it was way too sloppy. He said that he wasn’t the one who fit me (no kidding since I’m not from CO) and still recommends the mondo based on the foot scan. I again asked for just the small and common modification and he agreed. During my one hour waiting, a process that should take 15 minutes, I heard the employees here telling everyone who came in that they are in the wrong boots and need new ones. It was a constant recital of the exact same script and sales pitch. It became clear that they know how to take advantage of people on vacation with pain. Okay, my boots are done and I try them on but it super sloppy now. He said, “well that’s what happens.” No, it ends up he didn’t reinstall the footbed and insisted he had. Then he charged me $100 saying it was $50 a boot not total. Frustrated, I paid and left. I then had to come back to get the insoles that I discovered indeed had been left out. Go to the next day and they definitely didn’t pop the boots much because my foot still hurt there. Once home I went back to my local shop and 15 minutes later they had it popped properly.

Sorry for the long description but I want you to know exactly why I rated so low. The employees only seem to care about a sale of overpriced services done...

I have been skiing in Surefoot boots for over 30 years. In fact, my first pair of custom ski boots was from Surefoot founders Bob & Russ Shay's first Park City store, RightFit Boots.

My last pair of boots served me well for 7-8 years. This week I was fitted for a new pair by Cody Palmer, the Keystone Surefoot store manager. I always get the full treatment - custom footbeds, custom boot liners, followed by knee alignment with custom boot sole canting. For me, the knee alignment makes a big difference in my skiing. This time I also went for the built-in boot heaters.

Cody was extremely pleasant to deal with, listened well to my concerns, and did not minimize the value of my prior experiences in boot fitting to help him decide what would work best for me. Cody went above and beyond the service I expected. He adjusted two pairs of ski bindings to accommodate my new Grip Walk bindings so I wound not need to go to another ski shop. He even took a trip to the Vail Surefoot store to pick up a part he needed for my custom boots.

I always require small adjustments after the initial fit because of my bony feet and moderate pronation. Cody accommodated me each time without making me feel like I was a nuisance. I know he will treat me with the same kindness should I need any additional adjustments throughout the life of these boots.

Custom ski boots are expensive, but worth every penny. Your skiing will improve and your feet will thank you. I highly recommend the Keystone...