Equinox Flatiron — Local services in New York

Hey guys.

Let me give you a few lines of background before o go into details about my rating.

I work close to this location and I was looking for a gym that allowed me to go from work to workout. Equinox had an online offer on Facebook which called my attention so I told to myself why not? At least I can get some information about pricing and thought it wouldn’t hurt. Boy was I wrong.

I’m giving this Equinox one star based on my experience with the customer service, which was the only thing I got to explore. The agent assigned to me, Aicardo Rivera, needs to work on his salesmanship A LOT. I’m basing this rate on:

Attentiveness / time to respond or follow up Pitch Product knowledge Tone Overall satisfaction

Attentiveness / time to respond: this is why I am giving the star. I was contacted within minutes after I filled the online form. In the day that followed, I also received several call and text messages inviting me to the facilities.

Pitch: started with a very bad foot when Aicardo asked “why were you calling for?”. First of all, I am the one receiving the call (?) also, you made me fill a form with very specific questions to help you pitch me, including (for what I can remember of the verbiage) “what would be the determinant factor for joining?” Or something like that. That gave me the idea that not only didn’t take the time to read through the information I was giving but also that he didn’t care for the customer, he cared for the sale. Nope.

Product knowledge: to be fair, I didn’t give him a fair chance because I said from the get-go that I couldn’t stop by a tour that day. However, he dispatched me so easily that then again, gave me the impression he was going for the sale. Which is fine, I mean it is a business after all, but you get more when you are able to hold people’s attention. Nope again.

Tone: this is where I took the decision to not make business with this facility. Like I said, I was contacted after via email, phone and text messages. The last message I got from Aicardo said, and I quote “What made you reach out if you weren't interested?” This was a deal breaker. Not only he is making assumptions (because I was interested) but also, why would you ask that way to a potential client? Aicardo, if you are reading this, here’s an alternative for that message in case you feel the urge to send it to someone else: “no problem! Just let me know when you are available to stop by and I can show you around and explain the promotion we may have for that day”. Lastly, what kind of question is that? How is this going to help you understand your customers better? Step it up, buddy. Nope and nope and nope.

Overall satisfaction: I have to admit, I kind of knew walked in to this one myself. The online form is long and apparently they are not using it for its purpose. Even though I knew what I was getting into when I said “I’ll contact you back” and I knew I was going to receive a million calls, emails and texts, I would have had a better experience if now I was the one with the power of decision. After all, the ball was in my court, wasn’t it? And even then, the staff manages to be extremely rude? NOOOOOOOPE.

Will I ever make business with Equinox? Who knows? Maybe. Will I ever make a deal with this facility?...

This could be the worst equinox in the entire city and I’m looking forward to sharing why. Let’s start with the worst offenses-

I came in to train and needed a tissue because of my allergies- I went directly to the juice bar (which is outside of the entrance to the gym and the front desk person chased me down as if I was some intruder trying to break in) that was pretty rude/ annoying… but not as annoying as the fact that not a single Personal Trainer here seems to know where equipment is or belongs such as a tib bar- and I’ve had them send me up and down to try and find this elusive thing that they should know about- the worst part is the trainers could say hey I don’t know what that is, but instead of saying that they just sent me to find it in some other part of the gym lol.

Another time I booked a yoga class here and the teacher never showed up and I think a random trainer ended up teaching (they did great considering the circumstances but that was unprofessional and we started incredibly late) I would have left and done strength training but they insisted someone was on their way. (We wish.)

I don’t know I feel bad writing this because I like equinox but this gym and the people who work here are so unwilling to help… it sucks and people should know.

I’ve included a photo of the tib bar (just kidding) they still have my looking for it lol

The one positive thing that I love about this club is that there’s always people from the circus training here which helps bring some joy—though at this point, it’s hard to tell who is who- between the rudeness, confusion, and wild goose chases for basic equipment, the whole place feels like a three-ring circus—minus the charm. I’m also certain that actual clowns are far more...

Equinox Flatiron, a temple of sweat and toil, an oasis in the heart of the city's madding crowds. Its walls a shrine to the pursuit of physical excellence, where one may shed the shackles of sedentary life and forge a body like tempered steel.

The air is thick with the scent of eucalyptus towels, a musk of salt and iron, as one is bathed in the radiant glow of the sun, shining in through the high windows of this holy place. The machines gleam like so many instruments of torture, but in truth they are the tools of transformation, where the flabbiness of the flesh is burned away, leaving nothing but muscle and sinew.

The trainers, too, are a breed apart, sages of the science of sweat, dispensing wisdom and encouragement with each set. They are the guardians of the sacred fire, urging one to push past their limits, to lift that extra rep, to run that extra mile. And in the end, one is left feeling not simply fitter, but finer, a better version of themselves, forged in the crucible of Equinox Flatiron, almost deserving of the Destination classification.

If one thing could be improved at this location, it’d be the steam rooms...