Lune Croissanterie South Brisbane — Restaurant in Brisbane City

The Croissant Catastrophe

Ah, croissants—the hallmark of French baking. Light, airy, buttery—essentially heaven in a bite. But some places seem to have missed the mark entirely. People are lining up for these croissants, and it’s hard to understand why.

There’s a certain charm in paying a premium price for a croissant, making it feel like a treat, something indulgent. Yet when the quality is compromised, it becomes clear that people are paying for an illusion of luxury, rather than a truly exceptional product. The croissants here are smaller than those at the original Fitzroy location, and the quality? Compromised is the polite way to put it.

A croissant should balance crispy, golden layers with a buttery, melt-in-your-mouth texture. Instead, what’s being served here is dry and doughy, barely deserving of the name. Biting into one feels more like chewing a stale dinner roll. But it’s served with a side of inflated prices, which seems to be the only substantial part of the experience.

The whole setup is designed to make people feel like they’re part of something special. A chef is stationed at the front, visibly busy, creating the illusion that fresh, handcrafted pastries are being prepared on the spot. In reality, the actual work is happening out of sight, in the back kitchen. Theatrics over substance, a staged performance to maintain the façade.

Despite this, the queue is always there, fast-moving but persistent. People seem content to wait for what amounts to a mediocre pastry. They’ve bought into the hype, believing they’re in for a special treat. When they sit down with their overpriced, undersized pastry, there’s no doubt that disappointment settles in. The croissant, stripped of its soul, fails to deliver anything memorable.

This place has become a destination, particularly for those unable to travel interstate for the real thing. It’s a convenient option for those seeking the “experience” of a gourmet pastry without the trouble of actually finding one. This is the sad reality: an overpriced, overhyped imitation being served as a stand-in for the real deal.

People continue to flock to this bakery, unaware they’re being sold a lackluster product wrapped in clever marketing. The focus is no longer on delivering exceptional pastries, but on maintaining the appearance of exclusivity. It’s a tragic irony that people return, time and time again, hoping for a slice of something extraordinary, when all they’re getting is mediocrity.

At the end of the day, these croissants fall short on every front. They’re smaller, inferior in quality, and outrageously overpriced. Yet, thanks to the carefully curated image of artisan excellence, people continue to pay for the privilege of being underwhelmed. The croissant has become a product of marketing, not mastery. The soul of the pastry has been sold out for a queue and a price tag, leaving nothing but a hollow, tasteless shell.

It’s a frustrating cycle. People deserve better, but as long as the illusion of luxury persists, so will the demand for these mediocre croissants. The only thing that’s truly impressive here is how successfully this bakery has managed to disguise disappointment as something worth...

Went 8.30am on a Sunday when previously it's been packed and it was dead - maybe 2 customers if that already inside. Staff standing around and no line.

Ordered straight away, then had the privilege of listening to the female presenting staff member flirting / having a chat to the male presenting barista while I stood there waiting for my croissants (no coffee so shouldn't be a hold up) for a few minutrs all the while they're sitting in the rack behind this female and she has the bag in her hand but is just obliviously chatting away and touching her arms which in food service is a huge no no.

Blatantly ignored my order until another staff member told them I was waiting, Male presenting barista looked very sheepish like they'd been caught out doing the wrong thing. Nobody ordered before or after me so why the hold up - everything was there in the racks and it's a 30 second stick items in bag then you can get back to your conversation if that's what you choose to do on your employers time.

It's a shop, not Tinder, if you want to flirt do it on your own time, not while customers are waiting for their items that are ready to go. It's a really selfish & entitled to act like this, especially when it's not like the place is booming.

Would love the owners to review the footage from today as this person isn't doing your business any service and need customer training around what's acceptable when on shift, especially in a dead store with the only customer purchasing at the time standing there waiting for your staff to finish their personal conversations over actually doing what they're paid to.

Also stale cruffin received like it was baked yesterday. For the price avoid it. Usually it's our first stop and a daily stop when visiting Brisbane, which we do several times a year, but...

06/09/22 edited: Amazing customer service, the young guy welcomed me and served my order in the best way possible, merci!

I had the traditional croissant, sakura croissant and kouign amann croissant. The traditional, I must confess was even better than back in homeland. The texture was very light and the perfect amount of butter. The sakura croissant was also wonderful, the sakura cream tasted like real sakura! Which is very hard to find nowadays, however the raspberry or strawberry cream was too much. The kouign amann was disappointing as it tried to broke 2 of my teeth 🦷 be careful when biting into this classical buttery French cake. I found some kind of small rocks which nearly broke my tooth. I unfortunately could not finish it as I was afraid I would end up like a Jacquouille and I already sold a kidney to afford these croissants (my fellows frenchies will understand).

Overall I was amazed by the quality of the traditional croissant. Its color, taste and texture were just amazing and perfect.

First comment: As a French croissant connoisseur this is my duty to try each and every croissant in every country. Little did I know about this place success. I arrived today around 14:30 and only 5 sad croissants were there, probably screaming putain at each other wondering why no one took them home. The staff was closing the shop so I couldn’t buy any of them. I’ll try to come earlier to taste one of these. 3 stars as I can’t say it’s good I can’t say it’s bad… yet but the place itself...