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Noboritei Ginza store — Restaurant in Tokyo

Name
Noboritei Ginza store
Description
Nearby attractions
The Seiko Museum Ginza
4 Chome-3-13 Ginza, Chuo City, Tokyo 104-0061, Japan
ART AQUARIUM MUSEUM
Japan, 〒104-8212 Tokyo, Chuo City, Ginza, 4 Chome−6−16 三越新館 9階 9階入場口
Ginza Sony Park
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 5 Chome−3−1 Sony Park 地下 3階
Seiko House Ginza Clock Tower
4 Chome-5-11 Ginza, Chuo City, Tokyo 104-0061, Japan
Maison Hermès Le Forum
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 5 Chome−4−1 8階
Seiko House Ginza Hall
4 Chome-5-11 Ginza, Chuo City, Tokyo 104-0061, Japan
Mitsukoshi Ginza Terrace
4 Chome-6-16 Ginza, Chuo City, Tokyo 104-0061, Japan
Sukiyabashi Park
5 Chome-1-1 Ginza, Chuo City, Tokyo 104-0061, Japan
ヒューリックホール東京
Japan, 〒100-0006 Tokyo, Chiyoda City, Yurakucho, 2 Chome−5−1 Yurakucho Center Building, 11F
Oji Hall
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 4 Chome−7−5 ディングス本館 7F
Nearby restaurants
Tempura Abe Honten
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 4 Chome−3−7 スバルビル 地下1階
Ginza Kimuraya
4 Chome-5-7 Ginza, Chuo City, Tokyo 104-0061, Japan
RIN Coffee Main Store Charcoal Roast Coffee
4 Chome-4-5 Ginza, Chuo City, Tokyo 104-0061, Japan
GINZA SEMBIKIYA
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 5 Chome−5−1 New Ginza Senbikiya Bldg., 1F
WAKO Ginza Annex Tea Salon
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 4 Chome−4−8 和光アネックス
Venchi Ginza Store
4 Chome-3番2号 Ginza, Chuo City, Tokyo 104-0061, Japan
Oyakodon Senmonten Marukatsu
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 4 Chome−4−1 銀座Aビル 2F
SUKIYABURG Ginza
4 Chome-2-12 Ginza, Chuo City, Tokyo 104-0061, Japan
POP INN.GINZA
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 4 Chome−3−5 ハトリビル 4F
Ginza Coffee - Ginza Sukiyabashi
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 4 Chome−2−14 DK銀座ビル 2F
Nearby local services
Apple 銀座
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 3 Chome−5−12 サヱグサビル
BEAMS GINZA
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 4 Chome−4−1 2F・3F
Matsuya Ginza
3 Chome-6-1 Ginza, Chuo City, Tokyo 104-8130, Japan
MUJI Ginza
3 Chome-3-5 Ginza, Chuo City, Tokyo 104-0061, Japan
On Flagship Store Tokyo Ginza
4 Chome-3-1 Ginza, Chuo City, Tokyo 104-0061, Japan
Gucci Ginza Flagship
4 Chome-4-10 Ginza, Chuo City, Tokyo 104-0061, Japan
Nissan Crossing
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 5 Chome−8−1 Ginza Place, 2F
GINZA SIX
6 Chome-10-1 Ginza, Chuo City, Tokyo 104-0061, Japan
GU Ginza Store
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 5 Chome−7−7 すずらん通り ワシントンビル
Ginza NAGANO shop
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 5 Chome−6−5 Noco, 1・2・5階
Nearby hotels
Hyatt Centric Ginza Tokyo
6 Chome-6-7 Ginza, Chuo City, Tokyo 104-0061, Japan
Millennium Mitsui Garden Hotel
5 Chome-11-1 Ginza, Chuo City, Tokyo 104-0061, Japan
Solaria Nishitetsu Hotel
4 Chome-9-2 Ginza, Chuo City, Tokyo 104-0061, Japan
Sotetsu Fresa Inn Ginza Sanchome
3 Chome-8-4 Ginza, Chuo City, Tokyo 104-0061, Japan
Tokyu Stay Ginza
4 Chome-10-5 Ginza, Chuo City, Tokyo 104-0061, Japan
Hotel Gracery Ginza
Japan, 〒3F Tokyo, Chuo City, Ginza, 7 Chome−10−1 Front Desk, JP 104-0061
Hotel Monterey Ginza
2 Chome-10-2 Ginza, Chuo City, Tokyo 104-0061, Japan
The Tokyo EDITION, Ginza
2 Chome-8-13 Ginza, Chuo City, Tokyo 104-0061, Japan
Courtyard by Marriott Tokyo Ginza Hotel
6 Chome-14-10 Ginza, Chuo City, Tokyo 104-0061, Japan
The Peninsula Tokyo
1 Chome-8-1 Yurakucho, Chiyoda City, Tokyo 100-0006, Japan
Related posts
Keywords
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Noboritei Ginza store things to do, attractions, restaurants, events info and trip planning
Noboritei Ginza store
JapanTokyoNoboritei Ginza store

Basic Info

Noboritei Ginza store

Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 4 Chome−3−7 銀座 スバルビル 1F
4.2(276)$$$$
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Ratings & Description

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attractions: The Seiko Museum Ginza, ART AQUARIUM MUSEUM, Ginza Sony Park, Seiko House Ginza Clock Tower, Maison Hermès Le Forum, Seiko House Ginza Hall, Mitsukoshi Ginza Terrace, Sukiyabashi Park, ヒューリックホール東京, Oji Hall, restaurants: Tempura Abe Honten, Ginza Kimuraya, RIN Coffee Main Store Charcoal Roast Coffee, GINZA SEMBIKIYA, WAKO Ginza Annex Tea Salon, Venchi Ginza Store, Oyakodon Senmonten Marukatsu, SUKIYABURG Ginza, POP INN.GINZA, Ginza Coffee - Ginza Sukiyabashi, local businesses: Apple 銀座, BEAMS GINZA, Matsuya Ginza, MUJI Ginza, On Flagship Store Tokyo Ginza, Gucci Ginza Flagship, Nissan Crossing, GINZA SIX, GU Ginza Store, Ginza NAGANO shop
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Phone
+81 3-3535-5341
Website
akr1539384600.owst.jp
Open hoursSee all hours
Wed11 AM - 9 PMClosed

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Featured dishes

View full menu
蒲燒定食
白燒定食
肝焼
ひれ巻き
バラ身

Reviews

Live events

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Nearby attractions of Noboritei Ginza store

The Seiko Museum Ginza

ART AQUARIUM MUSEUM

Ginza Sony Park

Seiko House Ginza Clock Tower

Maison Hermès Le Forum

Seiko House Ginza Hall

Mitsukoshi Ginza Terrace

Sukiyabashi Park

ヒューリックホール東京

Oji Hall

The Seiko Museum Ginza

The Seiko Museum Ginza

4.6

(546)

Closed
Click for details
ART AQUARIUM MUSEUM

ART AQUARIUM MUSEUM

4.1

(2.3K)

Closed
Click for details
Ginza Sony Park

Ginza Sony Park

4.1

(1.1K)

Closed
Click for details
Seiko House Ginza Clock Tower

Seiko House Ginza Clock Tower

4.5

(272)

Open 24 hours
Click for details

Nearby restaurants of Noboritei Ginza store

Tempura Abe Honten

Ginza Kimuraya

RIN Coffee Main Store Charcoal Roast Coffee

GINZA SEMBIKIYA

WAKO Ginza Annex Tea Salon

Venchi Ginza Store

Oyakodon Senmonten Marukatsu

SUKIYABURG Ginza

POP INN.GINZA

Ginza Coffee - Ginza Sukiyabashi

Tempura Abe Honten

Tempura Abe Honten

4.1

(503)

Closed
Click for details
Ginza Kimuraya

Ginza Kimuraya

4.2

(1.2K)

Closed
Click for details
RIN Coffee Main Store Charcoal Roast Coffee

RIN Coffee Main Store Charcoal Roast Coffee

4.3

(382)

Closed
Click for details
GINZA SEMBIKIYA

GINZA SEMBIKIYA

4.2

(501)

$$$

Click for details

Nearby local services of Noboritei Ginza store

Apple 銀座

BEAMS GINZA

Matsuya Ginza

MUJI Ginza

On Flagship Store Tokyo Ginza

Gucci Ginza Flagship

Nissan Crossing

GINZA SIX

GU Ginza Store

Ginza NAGANO shop

Apple 銀座

Apple 銀座

3.8

(2.6K)

Click for details
BEAMS GINZA

BEAMS GINZA

4.4

(693)

Click for details
Matsuya Ginza

Matsuya Ginza

4.0

(4.9K)

Click for details
MUJI Ginza

MUJI Ginza

4.3

(2.4K)

Click for details
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Posts

Japan Travel: Tokyo Foodie Guide - Top Picks & Avoidable Dishes
mindful_momentsmindful_moments
Japan Travel: Tokyo Foodie Guide - Top Picks & Avoidable Dishes
Mano RectoMano Recto
Noboritei Ginza is a classic destination for unagi lovers, and I can see why it’s so popular. The restaurant has a long tradition and is often recommended as one of the go-to places for eel in Tokyo. The unagi was tender and flavorful, with that beautiful smoky aroma that comes from careful grilling, and the sauce was well-balanced—not too sweet, not too heavy—just the right complement to the rice. The atmosphere is warm and inviting, with a sense of heritage that makes the meal feel special. Service was attentive and efficient, and despite the steady stream of customers, everything flowed smoothly. It’s easy to understand why locals and visitors alike line up here. That said, I’ve experienced even better unagi in the past, which is why I’m giving it 4 stars instead of 5. Still, Noboritei Ginza remains a very good choice if you’re looking to enjoy authentic unagi in the heart of Ginza, and it’s a restaurant I’d gladly recommend.
Yibin (JJ)Yibin (JJ)
Their broiled Japanese fresh water eel is delicately soft and deliciously alluring. Not a pretentious big name but their food is honestly trustworthy. For a mere 150 Japanese Yen, you may have one precious little eel liver added to your clear soup with tiny emerald spring onion cuts, which tastes miraculously divine after your tongue is pleasantly tingled Japanese green pepper. Eel livers are delicacy and need to be appreciatively savoured.
See more posts
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Japan Travel: Tokyo Foodie Guide - Top Picks & Avoidable Dishes
mindful_moments

mindful_moments

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Find your stay

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Find a cozy hotel nearby and make it a full experience.

Get the Appoverlay
Get the AppOne tap to find yournext favorite spots!
Noboritei Ginza is a classic destination for unagi lovers, and I can see why it’s so popular. The restaurant has a long tradition and is often recommended as one of the go-to places for eel in Tokyo. The unagi was tender and flavorful, with that beautiful smoky aroma that comes from careful grilling, and the sauce was well-balanced—not too sweet, not too heavy—just the right complement to the rice. The atmosphere is warm and inviting, with a sense of heritage that makes the meal feel special. Service was attentive and efficient, and despite the steady stream of customers, everything flowed smoothly. It’s easy to understand why locals and visitors alike line up here. That said, I’ve experienced even better unagi in the past, which is why I’m giving it 4 stars instead of 5. Still, Noboritei Ginza remains a very good choice if you’re looking to enjoy authentic unagi in the heart of Ginza, and it’s a restaurant I’d gladly recommend.
Mano Recto

Mano Recto

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Find your stay

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Find a cozy hotel nearby and make it a full experience.

hotel
Find your stay

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Find a cozy hotel nearby and make it a full experience.

Their broiled Japanese fresh water eel is delicately soft and deliciously alluring. Not a pretentious big name but their food is honestly trustworthy. For a mere 150 Japanese Yen, you may have one precious little eel liver added to your clear soup with tiny emerald spring onion cuts, which tastes miraculously divine after your tongue is pleasantly tingled Japanese green pepper. Eel livers are delicacy and need to be appreciatively savoured.
Yibin (JJ)

Yibin (JJ)

See more posts
See more posts

Reviews of Noboritei Ginza store

4.2
(276)
avatar
5.0
20w

Noboritei Ginza is a classic destination for unagi lovers, and I can see why it’s so popular. The restaurant has a long tradition and is often recommended as one of the go-to places for eel in Tokyo. The unagi was tender and flavorful, with that beautiful smoky aroma that comes from careful grilling, and the sauce was well-balanced—not too sweet, not too heavy—just the right complement to the rice.

The atmosphere is warm and inviting, with a sense of heritage that makes the meal feel special. Service was attentive and efficient, and despite the steady stream of customers, everything flowed smoothly. It’s easy to understand why locals and visitors alike line up here.

That said, I’ve experienced even better unagi in the past, which is why I’m giving it 4 stars instead of 5. Still, Noboritei Ginza remains a very good choice if you’re looking to enjoy authentic unagi in the heart of Ginza, and it’s a restaurant I’d...

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avatar
1.0
49w

中文 最近春节期间,来自中国的客人较多。我和母亲前来用餐,母亲想尝试这家店的鳗鱼,但由于不想吃主食,希望单点一份蒲烧和一份白烧,再额外点一份米饭。然而,店内的中国店员没有认真听我说话,也没有进行有效沟通,最终找来了一位日本店员。

日本店员表示只接受定食,而且每位客人必须点一份。但我母亲晚上不吃主食,也不喜欢过甜的口味。店员却说“日本一般都吃蒲烧,没人吃白烧”,然而菜单上明明列出了这些菜品。整个交流过程中,我全程使用日语,而这位店员却露出了嘲讽的表情,并问我:“你这些菜都吃过吗?” 让我感到非常不适。最终,我只能说了一句「もう食べない」便离开了。

我无法理解,为什么店家可以随意制定这些未在菜单上说明的规定,并且强加给客人?这种态度真的被允许吗?

日本語 最近の春節期間、中国からの観光客が増えているようです。母と一緒にこちらの店に伺いました。母はこの店の鰻を試したいと思いましたが、主食は不要だったため、蒲焼きと白焼きをそれぞれ単品で注文し、別途ご飯を一つ追加しようとしました。

しかし、店内の中国人スタッフは私の話をきちんと聞かず、コミュニケーションも取れなかったため、日本人スタッフを呼びました。そのスタッフは「定食しか注文できず、一人一品の注文が必要です」と説明しました。ですが、母は夜は主食を食べない習慣があり、甘すぎる味付けも苦手です。それにもかかわらず、「日本では普通、蒲焼きを食べる人ばかりで、白焼きを注文する人はいません」と言われました。ですが、メニューには確かにこれらの料理が載っています。

私は終始日本語で会話していましたが、そのスタッフは皮肉な表情を浮かべ、「それらの料理を全部食べたことがありますか?」と聞いてきました。その態度に不快感を覚え、最後に「もう食べない」と言って店を後にしました。

なぜ店側のルールが、メニューに明記されていないにもかかわらず、お客様に強制されるのでしょうか?このような態度は許されるものなのでしょうか?

During the recent Chinese New Year holiday, many tourists from China visited Japan. My mother and I went to this restaurant to try their eel dishes. My mother didn’t want any staple food, so she planned to order one grilled eel with sauce (蒲焼き) and one plain grilled eel (白焼き) separately, along with an additional bowl of rice.

However, the Chinese staff at the restaurant didn’t listen to me properly and couldn’t communicate well, so they called a Japanese staff member. The Japanese staff then told us that only set meals were available and that each person had to order one set. But my mother doesn’t eat staple food at night and doesn’t like overly sweet flavors. The staff insisted that “in Japan, people usually eat the sauced grilled eel, and no one orders the plain grilled one,” even though both options were clearly listed on the menu.

I spoke in Japanese the entire time, but the staff member gave me a sarcastic expression and asked, “Have you even tried all these dishes before?” This made me feel very uncomfortable. In the end, I just said, “もう食べない” and left the restaurant.

I don’t understand why restaurants can impose their own arbitrary rules on customers when these rules are not even stated on the menu. Is this kind of attitude...

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avatar
5.0
15w

What a wonderful restaurant. I stopped here on a whim on a short layover in Tokyo and was very happy I did. The staff were very friendly and accommodating. The atmosphere was perfect, very intimate and warm. The food was pristine. The eel was cooked to perfection. It was full of flavor and so delicate and yummy. Another universe away from anything I've tried back in the states. The rice was perfect, the pickles were some of the best I've ever eaten, and the soup served with it was so incredibly clear and bursting with flavor. They also served a few fried eel spines as a snack with your tea and those were very delightful as well. Don't miss this gem if you're in the Ginza...

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