Seafresh - Fish & Seafood restaurant — Restaurant in London

I was in London with my daughter in June. We went to this restaurant. When we entered, two tables were occupied; these customers had either already eaten or were waiting for the bill. So, we were the only ones there when we ordered. We ordered two different fish dishes and drinks. Two new tables arrived after us. About half an hour passed, and both the first and second tables had received their dishes – we still hadn't. I asked the young waitress who took our order why our dishes weren't ready yet – she replied that one of our fish dishes required longer preparation and would take another seven minutes. And then I sensed something was wrong. The waitress disappeared from the restaurant, and a man entered the dining room – I don't know if it was the owner or the waiter, but when he brought our dishes, I mentioned that we'd waited longer than the seven minutes, the waitress had mentioned. He said, "Definitely not, and that my colleague had forgotten to enter our dishes into the system..." Seriously? And she didn't tell me that, apologizing for a mistake that could easily happen to anyone? I told the gentleman that it would be appropriate to say sorry. At first, he didn't seem to understand what I said, but I repeated it clearly for the entire room so the other guests could hear, and then I heard a casual "sorry." We ate almost all of the fish – they were huge and delicious portions, but this isn't about the food or its quality. It's really about being honest with others. The restaurant started to get increasingly crowded, the gentleman was serving the tables himself, and the waitress didn't show up for a long time. Finally, she came, passed me by, and didn't ask if I liked dish – just like she did with the other tables. Finally, we asked for the bill - she noticed me, but a man brought it to me, not her. There was no added service charge on the bill, but there was also no compensation, which, in my opinion, would have been an honest admission: "Yes, I missed your order – here's a discount. To be clear, that's not what this review is about at all – that I, a disgruntled customer who waited over 40 minutes for dinner in an empty restaurant with my child, was expecting who knows what kind of discounts. No. This is about the lady I finally managed to ask to come to our table, lied to us. Instead of saying "sorry" in a humane way. Honestly, everyone makes mistakes, it happens to everyone. This whole story is not about a stupid dinner. When I told her that all she had to do was say she was sorry – that she forgot to enter our order into the system – everything would have been fine. But she chose to lie, and she lied again, because she said – looking me in the eyes – that one of the fishes took longer to prepare. I replied that it wasn't true, because her colleague/boss said she'd forgotten. Her expression said it all. Then she choked out that tiny word, "I'm sorry." I believe that word means a lot and solves many problems and issues. And that's what this long piece of writing is all about. It's about making mistakes and apologizing for them. The fish was delicious, and – what's the most importanant for me - my daughter learned a wonderful life lesson: that it's not worth to lie, because...

Seafresh in Pimlico offers an outstanding fish and chips experience that truly stands out in London. From the exceptional quality of the food to the warm, welcoming staff, it’s no surprise this place has such a stellar reputation.

The star of the show is undoubtedly the fish. The batter was perfectly crisp, golden, and light, complementing the tender, flaky fish without overwhelming it. It was, without a doubt, the best fried fish I’ve ever had—fresh, flavorful, and expertly cooked. For those looking for something lighter, you can also have your fish grilled, which adds to the versatility of their menu. Unique options like skate set Seafresh apart from other fish and chip shops, offering something for everyone.

The staff were incredibly friendly and chatty, creating a relaxed and inviting atmosphere. Their enthusiasm and attentiveness made the meal all the more enjoyable. Considering the exceptional quality of the food, the prices are very reasonable, making it a great value for what you’re getting.

While the fish stole the show, the sides were a bit hit or miss. I didn’t try the homemade tartar sauce as I’m not a fan, but it seemed popular among other diners. The mushy peas, a classic British side, weren’t quite to my taste as an American, though I can appreciate them for what they are. The fries were decent but nothing to write home about compared to the fish.

If you’re looking for exceptional fish and chips in London, Seafresh is a must-visit. The unbeatable quality of the fish, combined with warm service and reasonable pricing, makes it a standout spot. Whether you’re a local or just passing through, Seafresh delivers a quintessential British...

The prawn cocktail (in US we would call these half-inch Crustaceans “shrimp”) was tasty. But the high-expectations I had for the fish and chips, set by my nearby hotel, were unjustified. The cod seemed of decent quality and the crust was acceptably crunchy, but the dish was so under-seasoned that taking a bite without tartar sauce, vinegar, or lemon was unpleasant. I tried to correct the seasoning by salting and peppering but there is no substitute for seasoning the fish and batter directly before cooking, plus additional seasonings are appropriate. The fries were not crispy (and not because they were cold). The piece of cod was enormous, more than a mere mortal could consume in one sitting, but I would happily exchange the size for quality. Service was mixed, alternating between lukewarm and overly enthusiastic (multiple people). Another odd mistake: extremely limited choice of beers, and nothing on tap. The deficiencies at Seafresh are basic and easily remedied. I recommend a tasty and crispy fish and chips at The Constitution pub nearby, supplemented with a Guinness or one of the...