Popped into this lifeboat station and shop, located just a few strides from the Central Pier, during a rather blustery walk along the prom. The three volunteers were very welcoming and friendly. You can take the stairs or a lift up to a gallery to view the three lifeboats, tractor and various equipment used by the lifeboat crews. The interpretation boards give inspiring accounts of courageous rescues made by lifeboat crews of the past, and there are also a few artefacts and a timeline. The gift shop was well stocked with souvenirs, clothing and beautiful jigsaw puzzles. Bought some nice stationery here. Well worth buying a gift or making a donation to support the brave men and women who risk so much to save others.