Surf Style 105: Indoor Surfing, Swimwear, Sporting Goods in Clearwater — Attraction in Clearwater

Clearwater's surf scene comes alive at the vibrant Surf Style store, situated against the backdrop of Florida's iconic coastline. With its beach-inspired aesthetic and an extensive range of surf and beachwear, this store is a haven for those seeking the perfect blend of style and functionality.

The store's exterior, adorned with surfboards and colorful beach apparel, immediately sets the tone for a laid-back and sun-soaked shopping experience. Upon entering, the inviting aroma of saltwater and sunscreen welcomes customers into a world where the surf culture is not just a lifestyle but a fashion statement.

The apparel section boasts a diverse collection of trendy swimwear, board shorts, and graphic tees that cater to both seasoned surfers and those looking to catch a wave of coastal fashion. The variety of brands ensures that shoppers can find everything from iconic surf labels to emerging local designers, providing a broad spectrum of styles to suit different tastes.

Surf Style doesn't stop at clothing – the store is a one-stop-shop for all things beach-related. From high-quality surfboards and paddleboards to a vast array of accessories such as sunglasses, flip-flops, and beach bags, customers can gear up for a day of sun and surf in style. The knowledgeable and friendly staff are readily available to offer advice on product selection, making the shopping experience both enjoyable and informative.

One standout feature is the extensive collection of beach-themed souvenirs and lifestyle items. From quirky beach towels to surf-themed home decor, Surf Style allows patrons to take a piece of the laid-back coastal vibe home with them.

The ambiance of the store mirrors the relaxed atmosphere of Clearwater Beach, with surfboards hanging from the ceiling and the sound of crashing waves playing softly in the background. The open layout and well-organized displays make it easy to navigate, enhancing the overall shopping experience.

As a hub for surf enthusiasts, Surf Style also serves as a community gathering spot. Regular events, product launches, and collaborations with local artists contribute to the store's dynamic and engaging atmosphere.

While prices may be on the higher side, the quality of the products and the diverse range of offerings justify the investment for those seeking both style and durability in their beachwear and accessories.

In conclusion, Surf Style in Clearwater, Florida, goes beyond being just a retail space; it's a celebration of the surf culture and a destination where beachgoers can immerse themselves in the laid-back vibe of coastal living while discovering the latest trends in surf...

A basic complaint about poor customer service quickly escalated into a full blown shit show on Sunday, July 13. After three days of abrasive interactions with a particular employee of Surf Style #105, my wife called the store to identify the rude cashier and issue a complaint. The shift manager who took our call refused to entertain the notion that the employee (Ahmad) was rude or unprofessional due to a “language barrier”. We politely disagreed that a language barrier sufficiently explained away a consistently abrasive demeanor and rude mannerisms such as snatching receipts out of customer’s hands or thrusting their merchandise in the bag and dismissively pushing their purchases at them during checkout as though the employee owned the store and blatantly dislikes customer interactions. The shift manager would not identify the employee (who was continuously logged in under a different cashier’s credentials), so my wife opted to walk back to the store to speak to the store manager in person. Bad idea. We were greeted at the door by the shift manager and a Clearwater police officer. The shift manager, still refusing to provide the employee’s name for further follow up, interpreted my wife’s attempt to photograph the cashier as combative and instructed the officer to remove us from the premises or face arrest. Upon leaving the store, another employee (Tyler) followed us outside and proceeded to flick my wife off and lift up his shirt in a crude display of solidarity. After spending just shy of $1000 at this location over the course of a week long vacation, the proper response would have been, “we’re very sorry you had a poor experience at our location and we value your patronage. We have identified the employee and will follow up with them for additional...

Manager Brandy was an absolute joke, talk about having zero leadership skills. Her issue: according to her, 1 shirt out of the 8 I was buying was not part of the “buy 3 get 1 free” promotion. I explained to the cashier, assistant manager and Brandy “the joke manager” that I grabbed the shirt where there was a sign that read “buy 3 get 1 free”. She insisted one of the shirts I picked not part of it. I said how would I know that THAT shirt was not part of the promotion if it’s in a stack right below a sign that read “buy 3 get 1 free”. I asked her what was the problem and she said this is not part of the promotion. I kept saying the “buy 3 get 1 free” signs were everywhere in the store. Her answer: “if he wants to act like a 2 year old, give it to him”. Brandy is totally disrespectful, rude, unprofessional and childish to customers who are tourists and are spending money at the store. She made that comment in front of 5 members of the surf style team. Sherly the assistant manager, was very good, she apologized for Brandy’s comments and took over, she should be promoted and Brandy should get demoted.

After I paid for all of my items, I pulled Brandy to the side and told her she was very rude, she apologized but at that point it was already too late for me. She set the wrong example for every single employee that heard her say what she said to a customer. In the end, this issue was because she as the manager didn’t know where her inventory was on the floor and which shirts were being advertised as “buy 3 get 1 free”. The place seems to be overpriced, hectic and disorganized. Surf Style is a good store but my first experience with a manager (Brandy) was absolutely terrible. Surf style should pay more attention to who they put in leadership roles at...