ET Surfboards — Attraction in Hermosa Beach

E.T. Surf has been a staple in Hermosa Beach since 1972, and for good reason. This legendary surf shop is a must-visit for any surfer, from beginner to pro.

What sets E.T. Surf apart is the exceptional customer service. Dan Connell, in particular, deserves a special shout-out. His product knowledge is truly impressive, and he's always willing to share his expertise to help you find the perfect board, wetsuit, or any other gear you need.

Beyond gear, Dan provides invaluable insights into local surf spots in Southern California. He knows the conditions, the crowds, and the best times to hit the water, making your surf session even more enjoyable.

Whether you're a local or just visiting, E.T. Surf is the place to go for all your surfing needs. The friendly atmosphere, incredible selection, and expert advice make it an experience you...

E.T. Surf Shop in Hermosa Beach is hands down the best skate and surf shop in the South Bay. I've been shopping here for years and purchased my very first skateboard at E.T.—the staff was incredibly helpful, super friendly, and very knowledgeable.

If you're a first-time skater/ surfer they will help you. If you're just getting started, skip the prebuilt boards and go to E.T. for a custom skateboard.

I also bought my daughter's first surfboard here, and the crew gave her all the right tips and encouragement to get started with confidence. They genuinely care about helping people, whether you’re a beginner or experienced.

They’ll even beat or match prices. This place is the original Hermosa Beach skate and surf shop, and still the best!

They don't have a huge women's clothing selection but the guys...

Great Vibe, Fast and knowledgable customer service. When I came in to check out the boards they had, I was amazed at how many selections there were at the start. I was greeted by Tommy and basically told him, "I'm brand new and starting out with skating" and he automatically knew which board for me to get. He picked out this awesome long board and it was like... Harry Potter finding his wand in the first movie, I pretty much knew that the board he picked out was the one. Reasonably priced, I purchased the board and was on my way out. Honestly, was expecting to sit down and talk out what my needs were for being a beginner and thought the process would take a lot longer but... I took the long board out on the strand and rode it... and it was a breeze! Rolled over edges and such with ease. ...