Dani West Bridal Boutique — Local services in Firestone

I had high hopes for Dani West as it was my first time trying on dresses, but my appointment was incredibly awkward. When my friend and I first walked in we were greeted and asked if we’d like to take pictures with their photo booth, which felt a little odd because there was no guarantee I would buy my dress here. After declining pictures, we were directed to our suite while we talked through my vision and wants for a dress. We were not invited onto the showroom floor to look at dresses with the stylist or explore on our own. I showed the stylist pictures for inspiration and also explicitly asked not to see a very specific style of dress.

In the dressing room, I felt uncomfortable because the stylist faced the corner the entire time I undressed and put dresses on. It felt weirdly shaming and embarrassing and it felt like she did not want to be in the room with me. The dresses that I tried on were very poorly clamped to my frame and when I came out to show my friend she could visibly see how uncomfortable I looked in the dresses, they were hanging off my body and looked baggy. I had to ask the stylist to clamp the dress closer to my body so it gave a more accurate depiction of what it is meant to look like.

The dresses pulled for me were nothing like the inspiration I showed her. As I tried dresses on and said what I did not like, I was continually put in dresses with features, like beading and lace, that I did not want to be in. Some of the dresses she pulled for me were extremely matronly and as a 24 year old woman my confidence was rocked to the core. Now, I totally understand, maybe this shop was not the correct place for me to look for dresses as a non traditional bride. I wish the stylist had said they did not have what I was looking for instead of continuing the appointment. I could sense her frustration with me not liking the options she showed me.

At the end of the appointment, I felt horrible. I knew the stylist was trying hard to meet my expectations and I knew I wouldn’t find my dress here. The stylist continued to pressure me about what I thought about what was shown to me and when I said I needed to think about what I’d seen, I was given a lecture on “not making it an analytical decision and to decide with my heart.” I do not appreciate being told how to decide or feel about my dress shopping experience. I do not want to feel pressured to have an overwhelming reaction to a dress or experience. I also think it’s an incredibly privileged and insensitive take to say a bride should make a purely emotional decision on an article of clothing that costs thousands of dollars.

Dani West appears to cater to a very specific type of bride: traditional with a large entourage. If this is not you, keep looking for a different...

My entire experience with Dani West was truly one I will never forget. I would double the rating if I could.

From the moment I walked in, I felt welcomed, genuinely taken care of and most importantly...valued and heard. Clothes shopping of any kind is a difficult task for me, let alone finding a dress. I joke that I don't know how to "girl well" because I'm usually in ripped jeans and t-shirts, so the thought of finding a wedding dress felt overwhelming and slightly daunting. Cora was my stylist and I can't tell you how exuberant yet energetically calm her energy was from the moment I walked through the door.

The first dress I tried on, I fell in love with but decided to still keep my options open and go to an appointment I had set at another bridal shop that day. Let. me. tell. you...that place offered nowhere near the experience Dani West gave me. I tried on a vast variety of dresses and both Cora and Patty went above and beyond to find alternatives for me to envision the color that I really wanted underneath. When they could feel my stress level rising on not knowing what to decide on, they instantly worked to find a solution. (Mind you, I tried dresses on on a Friday and had gone back to their shop 3 times to try the dress on again before making a decision Sunday morning). Each time I walked through their doors, I was greeted with the same welcoming approach. Bless these women for their patience, my gosh.

Needless to say, I ended up purchasing the 1st dress I tried on and it will be here in less than 2 weeks. I HIGHLY recommend Dani West. I may be biased on working with Cora but in all honesty, I don't think you'd have a negative experience regardless of who you work with.

Thank you so much to everyone...

From the first time that I called in to the moment that I left the store after my appointment, I was treated as though I was the only person they were concerned about. I called Dani West in September 2023 as I was unable to book my appointment for December that far in advanced on the website. Due to having family flying in from out of town, they were able to accommodate my request and make an exception to booking my appointment 3 months in advance. Each time that I called to check on different things for the appointment, they answered the phone so excited and willing to bend over backwards to make my dream come true. On my appointment day, they assisted me in setting up bridesmaid proposals and gifts for my significant family members - so when we walked in, they had a gift waiting for them on their chair. Kayla and Emma were so incredibly nice, polite and genuinely invested in ensuring that I found my dress and stayed within my budget. They didn’t bring me any dresses that were outside of my budget, which is a huge deal! They were incredibly respectful in providing privacy during the changing between dresses, but also made that time less awkward by holding a conversation with you. When wearing each dress, trying them on and looking in the mirror they ensured that my opinion and voice was heard over everyone else’s, and that my thoughts mattered the most. They were pressuring me to try on any dresses or pushing me to hurry up. I had time to look at each and every dress, really soaking it in! I appreciated every moment and interaction that I had with these ladies - their investment, their politeness and professionalism, and their true passion. I am incredibly thankful for Dani West and for...