Jonathan's "The Bear Necessities" — Local services in Gatlinburg

Jonathan’s “The Bear Necessities” is a charming, locally owned shop that adds real character to the Gatlinburg experience. I stopped in during a solo vacation and was immediately struck by the warmth and authenticity of the space. Since 1978, they’ve been curating a thoughtful mix of gifts, souvenirs, and Smoky Mountain-themed items—and it shows.

The selection is well-balanced: handcrafted goods, bear-themed decor, and unique finds that go beyond the typical tourist fare. It’s clear the owners take pride in sourcing quality items that reflect the spirit of the region. The layout is easy to navigate, and the staff were friendly without being overbearing—happy to answer questions but respectful of a quiet browse.

Whether you’re looking for a keepsake, a gift, or just want to support a business that values tradition and craftsmanship, this shop delivers. It’s a quick stop, but one that leaves a lasting impression. A great example of Gatlinburg’s small-town...

My husband and I were walking on sidewalk by this business when I took a tumble and fell. A very nice employee of this store came out and got me ice to put on my head that I had scrapped on sidewalk. I did not get her name and appreciated her aid. I did not have to get medical attention and completed our trip. I am sure we will visit Gatlinbug again. We have been there several times. Just wanted to say thank you to person who assisted me. Dolores A...

This was probably my favorite store on the strip. They've got all the stickers you could want, magnets, postcards, tshirts, hats, mugs....you name it. It's a nice little store. I actually stopped in twice, this constituted most of my shopping for my trip. Definitely stop in here, the employees and are friendly and helpful and you'll find things you need and things you don't need, but...