AuH2O is my favorite store, period. I love this shop. The size and selection is just right. The inventory changes up every other day or so. A lot. It's pretty incredible. The associates are fantastic. Shout out specifically to Alli, who gave me such patient, individual attention and changed my game with her brilliant styling eye!
Across the street, Tokyo7 runs about $150/item on average. And they ignore you. AuH2O...about $15 per piece on average. Less. I'm serious. I still can't believe it. This store is a dream come true.
I have lost a lot of weight over the past year and a half. I never really considered shopping at clothing boutiques in my own neighborhood because, well, I didn't need the depression/aggravation. I went into AuH2O on a whim. So grateful I did. Shopping at AuH2O (and fitting into nearly everything I tried on in their awesome selection of carefully curated finds!) was a wonderful way to celebrate my health journey. I can’t believe what I bought for a total of $100. Three dresses (including a STUNNING flapper dress), multiple shirts, sweaters... a faux fur stole! I’m afraid (sorry not sorry) that AuH20 is going to become an addiction.
I went to a party last weekend thrown by friends who are in the fashion world. When I walked in wearing the gold sparkly beaded shrug I purchased at AuH2O for $12 (with jeans as per Alli's suggestion) they just stopped, stared and went on and on about how amazing I looked. One of my friend’s boyfriends took me aside, put his hands on my shiny shoulders, and said, “You’ve finally arrived. This is YOU. Look at you, Brette. WOW.” They've seen me a lot...it wasn't the weight loss. It was the outfit! Thank you again, Alli. And Kate!
Kate and her team are truly passionate about what they do. They love fashion, sustainability, the East Village and, most of all, their customers.
I'll be going back later today (my third time in one week...uh...
Read moreFantastic Selection. Its curated and a bit more feminine forward. The prices are accessible to all people, which is lovely to see especially because a lot of big box stores jack up the prices just because they can. You can tell they work very hard to make sure they can keep the business going and keep the prices affordable.
Me and 2 others all found stuff to take home which doesn't always happen, which made us very happy.
The worker was so sweet and helpful. You can tell this store is in it for the right reasons and truly what secondhand stores are supposed to be.
I thrift in every city I go to around the world and this is a cute lil treasure. BY FAR the best one I have found in New York City helping people with access to sustainability and fun! LOVE...
Read moreOne of the absolute best vintage/secondhand stores I've ever shopped in. Nicely curated, affordable, small enough that you won't get overwhelmed but large enough that the selection doesn't feel limited. They had everything from scarves to a floor-length silk Jovani gown, but it all flowed in a way that made sense to the eye. You will also see occasional designer pieces at excellent prices; I specifically remember seeing a Rebecca Taylor top for under $15. They also have a fitting room, but it is quite small. I'm very tall, and I was bumping my elbows into the door and mirror. That being said, it was a minor annoyance at best, and shopping there was still an...
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