Blue in Green — Local services in New York

The premiere denim destination on the east coast. BiG is the place to be to find all the best Japanese denim and more, around.

This lofty space in Soho requires door access via the doorbell on the side which brings you into the denim room. With a full wall of stocked shelves from various popular brands in various sizes and styles. Make no mistake though this is all premium denim and that means premium price points. You’ll find brands like Pure Blue Japan, ONI, Samurai, Kapital, Sugarcane, Full Count, PRPS, and much more.

But don’t be fooled by this room as the back gallery offers an even larger space with a variety of apparel and accessories to complement your denim purchases. There’s a chill seating area at the back by the sound system with some sale items too. I would definitely not call this place “tiny”.

In true boutique fashion, BiG also has a coffee bar in the first showroom but sadly wasn’t in use for some time. As a fan of Counter Culture coffee I was hoping to grab a cup while I shopped.

While it’s true you can find much of what’s on display here for less (a jacket I purchased on this trip was actually found elsewhere online for $60 less; standard white tees for almost $40 a piece?!) it is still a fashionable mens mecca worth visiting. The service was great despite it being busy on a Sunday, I had a good talk about denim weight and styles without feeling rushed.

The amount of variety not only in brands but styles merits time browsing the racks and shelves. I would easily return whenever I’m back...

Bought a pair of jeans here, and after less than 8 wears the button fly was ripping open. Checked the stitching and it crossed over, so the fly had essentially no stitching to hold it in place. Compared them to other pants I own from the same brand (same model too, just a different weight) — definitely defective. Emailed blue in green twice and never heard back. Eventually called in, and had a dismissive conversation with an employee who told me that because I had worn them they couldn’t be returned. I understand having a return policy, but these were defective, and you shouldn’t have to check every stitch and seam before buying a pair of pants. Quality control is not the responsibility of the customer, and when you are paying over $300 for a pair of pants they shouldn’t be missing entire lines of stitching, or coming undone after a couple weeks. I used to recommend this store to friends visiting the city, but I will definitely stop doing so now, nor will I be spending any money here. I recommend going to one of the other great stores in NYC that understand the relationship to a customer is worth more than a...

been in the store a few times and it was okay, but this past weekend i was met with a discriminatory bag policy. i was already in the store for a few minutes and passed an employee, when i was stopped and told that i needed to put my bag to the front. it was weird because the other times i had been in, this wasn’t the policy. i also passed another employee when i walked in and they didn’t say anything, so clearly this policy isn’t consistent and based on an arbitrary opinion from an employee (especially since the person i was with didn’t have to put their bag in the front). to add to this, they put my bag on the floor with no one really around paying attention to it. this gave me a bad taste in my mouth and seems weird for a store that’s trying to sell $200+ jeans to treat their customers like this.

if this is truly their policy, the store should be far more consistent (check the other reviews for people also saying they were singled out), as well as having a dedicated space/system for bag storage (such as the thrift stores that have a bag...