Apple Del Amo — Local services in Torrance

Let me put my two cents on this review since I’ve been seeing so many negative reviews from this location since its opening.

I initially came here on October 7 because I needed to purchase Apple Care for my 14 inch MacBook Pro. I was greeted by Vanessa and she was very nice, respectful, and helpful. She told me that I needed to meet with a genius bar associate because it was past my 60 days of purchase so that was completely understandable. I booked an appointment with her for genius bar the next day since I had places to be at that day.

The next day comes by and my appointment was at 11:25 AM. I came in about seven minutes late, but I was greeted by an employee the moment I entered the store. They were able to take me in albeit 7 minutes late and I really appreciated his help.

I was then greeted by a genius bar associate not too long after named Morein (I believe was her name?) and the whole process took about 10 minutes before she was able to have me purchase Apple Care. She was also kind, helpful, and assisted me with what I needed perfectly.

Additionally, after I purchased my warranty and was looking around, I was greeted by two more employees asking if I needed anything which adds to the hospitality of the Del Amo team even more.

Overall, my experience was very great, helpful, and straightforward. The employees were very welcoming and hospitable in my opinion. Perhaps if you’re able to approach the employees and ask for help, they will be more than happy to. It’s just that they have an influx of people placing orders and window shopping at this specific location since this is a very new Apple Store.

Lastly, I finally don’t need to go to Manhattan Beach to have my devices checked out anymore now that this place is only a 10 minute drive from my home in...

I was here yesterday for a 1pm appointment to pick up a watch and phone.. I didnt leave til 330... and my phone wasnt even activated. They took people in from line in groups, so me and this guy went in, so David helped out the guy with me for like an hour, so I just stood there watching.. and somehow not all associates knew how to do the pick up , or trade in.. it was chaos.. then when it was my turn , around 2pm , way past my appt time.. somehow my number didnt transfer to my phone.. and when they had me go on their cpu to erase / turn off find my --- it was sending the security code to my phone number, problem was I had nothing to get this code.. so they called tmobile , and a whole lot of run around.. Diana was cool , she was helpful, she really did her thing but unfortunately tmobile for secuirty reasons couldnt just activate my phone thru a phone call so yes I had to go to Tmobile on my own time after spending 2 n half hours in that store.. and worse part is i have to go back to submit my trade in of my watch cus yup we couldnt do that w out an activate line ... so ya... m sure David is a cool guy but man , were they not ready for that grand opening , the same day they have the first day of iphone 16 release... went to tmobile, took like 5 mins but just the fact i had to even do that was crazy, and now i gota go back again to apple for the watch trade... such a tiring day, all that excitement for new device went down...

Update:

Showed up early for my 5:15 Genius Bar appointment. Checked in. Stepped out. Came back.

Then… waited. And waited. And waited.

Over an hour later, someone finally acknowledges my existence. Was this a Genius Bar or a DMV cosplay?

I’ve got AppleCare—supposedly the VIP lane of tech support—but felt like I walked in off the street begging for scraps. What exactly am I paying for? Where’s the care? The priority? The genius?

Apple can launch satellites from your wrist, but scheduling appointments? Still a mystery.

All I wanted was help with a hardware fault—not a crash course in existential waiting.

Previously: Walked in for a simple repair, walked out questioning my life choices. The wait time was so long I could’ve built my own phone from scratch. Every employee carries the confidence of Steve Jobs but none of the charm—or the urgency to actually help you.

Their solution to every problem? “Have you considered just buying a new one?” Ah yes, let me drop another grand instead of fixing a $10 issue.

If you enjoy long waits, condescending stares, and being subtly pressured into debt, this is the place for you. Otherwise, just sacrifice your broken device to the tech gods...