i’ve been here 4 times during my trip, and i’m always met with the loveliest staff!!! the matcha quality & standard is also a 10/10, they’re extremely generous with the matcha here so you don’t have to worry about milky lattes or light tasting matchas.
the matcha isnt vegetal at all, which i love, and it also isnt astringent. i usually tell them to add a teeny bit of sugar as i prefer my matchas to not be overly sweet (and especially if you’re adding toppings theres already some sweetness added to that!)
on my last visit, i added a half baked matcha which is basically a brownie and its so buss!!!!! would totally recommend that as an add on :)
oh also, i bought their matcha powder :) hoping to recreate their lattes when i’m...
Read moreWe visited Hatoya’s new shop in Shibuya almost every day during our 10-day stay in Tokyo that’s how much we loved it! The roasted matcha is absolutely exceptional, with a deep, smooth flavour unlike anything we’ve tasted. As longtime matcha lovers who have travelled to Japan more than 10 times, this has become one of our favourite discoveries. We just bought six bags to take home to Cape Town, South Africa. The team was warm, welcoming, and clearly passionate about their craft. Truly a hidden gem for any matcha lover. We can’t...
Read morehatoya matcha in shibuya, i was lucky enough to stumble upon them on their second day opening!!! amazing matcha experience, i got iced matcha latte (no sugar added) and it was 10/10 seriously not bitter at all and very smooth!! I will say that these ladies behind me got some kind of amazing shaved ice with matcha and matcha ice cream on top!!! Looked amazing especially on a hot day! Very aesthetic, super cute spot to grab a matcha and is right...
Read more