BMW Motorcycles of San Francisco — Local services in San Francisco

Cruise control is literally the best!

The staff at BMW SF has been amazing. I was getting back into riding after taking a 7 year break and decided to walk around to all the local dealerships.

I was pretty specific on what I wanted because I watched so many different videos online. I watched so many videos on FZ-07s, MT-09s, Z900s, and every 600 & 1000cc sport bike review i could find. After watching a ton of videos and sitting on all these bikes I decided I wanted an Inline 4 engine because of the sound while having something I could also sit on for 15-45 minutes at a time.

I went into several dealerships armed with as much knowledge as I could and then asked the sales people questions about the motorcycles. Some of the questions I already knew the answers to, but I asked them anyway just to see what answers I got. I was really struggling between GSX-6R, ZX-6R or the S1000RR.

These bikes were all very comfortable to sit on and I was confident I could sit in the seat for 15-30 minutes a day and not be sore when I got off the motorcycle. The only real question I had was, was should I spend the extra money to get cruise control, heated grips, electronic suspension and up and down shifter; or should I go with a 600cc bike that doesn't have all those features on them. How good is cruise control or electronic suspension anyway.

The staff at BMW were super helpful. They told me everything they could to help me make the right decision for myself. They didn't care what bike I bought just so long as it was the right bike for me.

I finally settled on a S1000RR and I couldn't be happier. The staff was super helpful at accommodating my busy work schedule and getting paperwork signed. I definitely gave them some strange requests when I was purchasing the bike but handled all of it flawlessly. They did everything they could to make sure my time wasn't wasted. They walked me through everything on the bike and I had 0 surprises after the bike was purchased.

I have been riding the bike for almost a month now and I am SOOOO glad I got cruise control and all the other features. Being able to rest your hand for 5 or 10 seconds while you adjust your vents or seating position is fantastic. They need to sell 600cc sport bike with cruise control. Also, you don't have to be Valentino Rossi to appreciate the sheer brilliance of a quick shifter. Doing 70 on the freeway and blipping a down shift is magical. If that doesn't put a smile on your face, then you might want to go see a doctor(or The Doctor) because you are dead on the inside.

Special thanks to Eddie for going above and beyond to helping me with my motorcycle. It had been about 7 years since my last ride and he helped me get right...

I recently had my bike serviced at BMW Motorrad in San Francisco, and overall, my experience was decent, though there were a few moments that left me scratching my head.

First off, the service itself was surprisingly fast. I came in for a pretty extensive service (valve adjustment), and to my pleasant surprise, they managed to complete the work the same day. That’s always a win when you’re looking to get back on the road quickly!

However, I did run into a couple of bumps along the way. When I arrived, I asked if they could reset the service interval light on my dashboard since I was already there for a major service. I was quoted $80 for a simple reset, which felt a bit excessive considering the service I was getting. But I figured, no big deal the light is just a nuisance...

Then, when I went to pick up the bike, they informed me that the prices I was originally quoted were outdated, and I ended up paying more than expected. I totally get that prices can change, but I would’ve appreciated a bit more transparency upfront, especially when the service is pricy one.

On the positive side, Mario, the service shop lead, was helpful, but I could tell he was a little stressed when I asked for clarification about the pricing discrepancies. It felt like there was a rush to get me in and out, which made the whole interaction feel a bit transactional rather than customer-focused.

One more thing that was a bit odd: When I arrived, I parked in the spots out front and went inside to check in. Mario asked me where the bike was, and I mentioned it was parked outside. He seemed a little dismissive and told me I needed to ride it into the service bay. Fair enough, I thought—maybe they have a specific process. But what was strange was when I was leaving, Mario insisted that he would wheel the bike out instead of letting me ride it out, which makes it strange when you have to ride it in (same safety concern still present...) Normally, the mechanics would offer to wheel it themselves as a courtesy, but this time, it felt like there was an unnecessary formality due to insurance reasons.

To sum up, the actual service was great, and my bike is running smoothly, but the experience left me with mixed feelings. While the quality of the work is solid, the pricing miscommunication and the slightly awkward interactions made me feel like they were more interested in rushing through my service rather than providing a seamless customer experience.

Rating: ★★★☆☆ (3/5) – Great service, but some communication issues and odd service practices left me a bit...

The folks at BMW Motorcycles of San Francisco service department wrote the book on Customer Service! We are a group of 4 riders from Canada doing a month-long loop around the US covering the Lincoln Highway, Pacific Coast Highway and Route 66 needing service and tire replacement appointments for our stable of 2019 R1250RTs at the mid-point in our epic ride. When I contacted Mario about the possibility of 4 out-of-town riders needing service appointments and also asking for 1 week storage for our bikes while we stayed in the bay area his response, along with confirming no problem in fitting us in, was " . . . since these type of trips have their fair share of “obstacles”, we wish to not associate ourselves as one of them, that being said we would definitely be able to store the RT’s . . .". As I said, they get it and they made us feel like regulars, not one-time visitors even before we got here. Along with the excellent service including fully explainnng what would be done when we checked in as well as exactly what had been done (right down to the torque specs used on the front axle and rear wheel bolts!) "Thames" performed a complimentary cleaning and detailing of the bikes to get ride of 10,000 kms of accumulated dirt and grime. They look factory fresh! The bottom line is that Mario, Thames and the whole team at BMW Motorcycles of San Francisco work hard to earn you business and they deserve it! If you don't have your BMW serviced...