I donāt even know where to begin. Alex truly is a remarkable woman. She built Love Era out of her passion for weddings and making her bridal studio a safe haven. I originally didnāt book an appointment here because I felt I didnāt deserve to be in a space like hers or to be treated like a bride. I started out my wedding dress shopping alone and ended up buying a dress (returnable, thank GOD) from another store that was gorgeous, but didnāt leave me feeling like a bride - rather just a beautiful woman in a beautiful dress. Not bad, but I was having self-worth issues.
I realized afterwards that I didnāt want to and couldnāt dress shop alone for our wedding. I wanted that moment with my fiancĆ©ās mom, my daughter, and his sister. I was in a time crunch of my own stupid making because I know dresses can take months to make and ship and I only had a few weeks left to return the original dress I bought and I was on the fence because the dress was being discontinued. Add in my all-over-the-place work schedule, my kids extracurricular activities, and everyone elseās schedules - I didnāt have a whole lot of date options to choose from.
Alex, the owner of Love Era, stepped in and really stepped up to make me feel valued and included at my appointment. There was an unexpected emergency, but I couldnāt reschedule to a new date, and Alex was flexible and accommodating, in addition to being kind, honest, professional, and caring.
She kept my budget in mind and when I tried on the last dress of the evening, it took everything I had inside myself to contain how I was really feeling. I felt so bold and beautiful, but also like an adult who was becoming acquainted with her inner child. It was difficult letting myself feel all of those things - like I was even worthy of feeling those emotions from a dress! I hesitated for SO long (so sorry Alex!) because I felt like I didnāt deserve to look and feel the way I did. I felt regal and worthy and.. everything a woman SHOULD feel about herself all the time. My family really had to get me to see that the fact that I didnāt want to get out of that dress said everything about it.
Alex has the patience of a Saint, honestly. She never made me feel rushed. She never made me feel like I was waisting her time. She made Love Era a space for me to not only say yes to the dress, but yes to myself and yes to my self worth.
Thank you so much Alex, for creating this space for women during their love era. I cannot express my gratitude enough...
Ā Ā Ā Read moreI am struggling to find the words to describe how abominable this experience was. As the mother of the bride, this was supposed to be a joyous occasion and I could tell fairly early on that things were going sideways - fast. We were accompanied by my other daughter and the bride's grandmother and aunt who both flew to San Diego for just this moment. Upon exiting the building I found out how utterly appalling this appointment turned out to be for my daughter. As is customary at all bridal salons, the bride informed Alex which designer she was interested in, gave her specific dresses she wanted to try on, as well as her dress size. My daughter typically wears a size 8 dress size and every salon she's been to has a few sizes and she was always "clipped in". In fact, Love Era's website touts inclusivity and claims "ours is a safe space for you to shop without pressure or judgment." AND you claim to carry US8-US22. My daughter found out upon arrival that there were none of the dresses she had requested and anything remotely similar she only had sample sizes that were tiny. And when they were in the dressing room trying to find anything to try on, Alex blamed her for ripping the dresses and telling her she was too big. My daughter remained composed until we exited the building and confided in us her horrific experience and was mortified. The appointment was demeaning and demoralizing, and the joyous occasion that she thought she would be sharing with her close family members turned sour and sad. I was absolutely LIVID and I initially wanted to return to the salon to voice my opinion, but she convinced me to 'let it go'. To add insult to injury, mind you she had to pay for this privilege to be body shamed. Alex, your website says you have a 'commitment to infusing positivity into the wedding world'. Wow - you failed spectacularly. As a wedding industry 'professional', as a woman, I am aghast at your behavior. I am mortified FOR you. Thank God, this was not her first salon appointment as we have had spectacular service at others. I think you need to think long and hard about the role you want to play as a participant in these beautiful, young...
Ā Ā Ā Read moreI am getting married in October and had reluctantly gotten a dress off the rack at Luv Bridal in Rancho Cucamonga in July. I lost over 10lbs since then and was NOT loving my dress anymore. My wedding is in less than two months so before altering my previous dress, I decided to shop around elsewhere first. I came across Love Eraās website and absolutely loved their dresses. I called to see if they had anything available OTR, told Alex my situation and how I was in a bit of a rush, and I was scheduled an appointment for the very next day! Sabrina helped me out and she was so kind and helpful. Alex had informed her of my situation beforehand, so upon going in there was already a selection of dresses ready for me to try on based off of what I had told Alex that I had liked. I ended up falling in love with the first dress I tried on! (Though I did give the other dresses a chance before choosing, lol). This dress was SIGNIFICANTLY cheaper than the dress I had gotten at Luv Bridal, but it was FAR more beautiful, unique, higher quality, and comfortable than my first dress. I was not in love with my first dress (the old one from Luv Bridal), I didnāt put it on and feel āit was the oneā but I felt rushed so I got it. As soon as I put my now new dress on, I knew it was the one!!! Sabrina (and Alex) was so kind and helpful, she allowed me to take my time and didnāt make me feel rushed or pressured in the slightest. Sabrina even gave me contact info to an alterations specialist who will be able to alter my dress in time for the wedding! Not only are the dresses and the employees spectacular, but the shop itself is SO incredibly cute and comfortable. You get your own private experience with your loved ones. THIS felt like a true wedding gown shopping experience and I am so grateful to Alex and Sabrina for letting me have this experience AND helping me find my dream wedding dress. Thank you both so so much!! I cannot recommend this...
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