The owner is already working when Waikiki still sleeps. 4 AM. Most places wouldn't dare. Most places don't have Marc Bryner's particular brand of madness.
You find Maleko tucked into the Waikiki Monarch Hotel lobby, behind volcanic rock and tropical plants. Floor-to-ceiling windows reveal the theater inside—a compact space where alchemy happens daily. Portuguese donuts. Hawaiian heart. The kind of fusion that works because it's real, not because some corporate focus group dreamed it up.
Marc stands behind purple-branded counters, surrounded by walls of coconut peanut butter jars like a prophet surrounded by his scripture. This is the stuff that came to him in a dream after burying his father. Sometimes the universe pays its debts in strange currency.
The malasadas still cost what they should—accessible magic for the masses. Plain Danish runs $4.50, blueberry scones the same. No price gouging here, just honest food at honest prices. The man understands his neighborhood, understands the hotel workers and surfers who need fuel before sunrise.
He hands you a sample of the coconut peanut butter without being asked. One taste and you understand why people ship this stuff to the mainland like contraband. It's not peanut butter anymore. It's something that ruins you for grocery store versions forever.
The matcha latte arrives in paper, proper pour-over preparation. At $4.50 for specialty drinks, it's island pricing that makes sense. Drip coffee at $2.75 for early shift workers, cold brew at $3.95 when heat hits. The swamp green foam tells you everything about standards here. No shortcuts. No compromises.
This isn't food tourism. This is sustenance with story. Portuguese immigrants arrived in Hawaii in 1878, carrying traditions in their hands and hope in their hearts. Marc carries those traditions forward, one malasada at a time, one dream-inspired recipe at a time.
The space is small. Efficient. Every inch purposeful. Muffins at $3.50, croissant sandwiches loaded with ham and cheese for working people who need substance. Bear claws at $4.50 each, because good pastry takes time and skill.
You watch him work. Sixty-something, master's degree in culinary arts, thirty years of experience, and he's still here at 4 AM because this matters. Because someone has to keep the old ways alive. Because dreams that come after funerals deserve to be honored.
The tourists come later, drawn by TripAdvisor stars and Instagram posts. They pay the same prices as locals—Marc doesn't run two menus, doesn't play games. They leave clutching bags of coconut peanut butter, planning to ship jars home like edible souvenirs. But the early crowd knows the truth. This place exists for the people who need it most—the ones who understand that good food at ungodly hours is a kind of grace.
Marc doesn't just run a coffee shop. He runs a cultural preservation society disguised as a business. Portuguese tradition meets Hawaiian spirit meets American entrepreneurial grit. The result tastes like everything good about fusion when it's done with love instead of calculation, priced like a neighborhood joint because that's what it is.
You finish the malasada. The coconut peanut butter lingers. Outside, Waikiki starts its daily performance for visitors. Inside, something real continues. Something that started with Portuguese immigrants and continues with an old man's 4 AM dedication to craft.
This is how traditions survive. Not in museums. In small spaces where passionate people refuse to let excellence become extinct. One perfect...
Read moreA friend of mine told me about how she fell in love with their malasadas when she tried them at a Farmers Market, but they had a store location where you can get them fresh along with your coffee, so I paid them a visit today. Very glad I did. I was very impressed with the overall quality of what they call a malasada but is more like a beignet in my book.
One nice thing about going to the shop location to get their malasadas or again for me, beignets is that they fill them with the filling upon ordering. It really adds to the freshness of them filled doughnut. They had a number of other freshly made pastries to select from as well that looked equally as good and fresh. You can really tell they are made with care and perfection.
They do have an espresso machine, so you can get a cup of your favorite classic coffee drink as well. Their is limited seating, so it is a mostly a to go place. There is also fresh made pizza as well, but I think I came to early for that and didn't see any to critique.
This place is not easy to spot from the street, so you have to hunt a bit to find it. It is also closed by noon, so it is strictly a morning place for your morning pastry and brew. They do setup at the Waikiki Farmer's Market on Tuesdays and Thursdays, so you can find them their in the late afternoon till early evening.
Check them out, you won't be...
Read moreMy favorite daily habit is walking over to Maleko for an iced cold brew coffee and a few pastries. My favorites are the malasadas below in my pic(guava, pineapple, coconut creme filled) and the mango muffin! Every time I’ve gone, the staff have always been super friendly and nice-very willing to answer any question you have like what flavor of the day they have. Their coffee is also more reasonably priced than surrounding cafes :)
10/27/2018 UPDATE: Three months later and I still come by every day. Mornings I come by for my iced coffee and a breakfast sandwich and/or pastry :P Sometimes I grab a sweet snack for later in the day (way cheaper and fresh here than any snack downtown where I work). I finally walked over here after work to try their pizza and it was DELICIOUS. The dough was fresh, the toppings fresh, the cheese plenty and the sauce amazing. Its possibly the best pizza I've had in a long time, just how fresh and amazing it tasted. Mark the owner definitely works hard and takes pride in what he does. I love this place and you will, too! Will definitely stop by more often after work for a fresh pie, round out my day full circle...
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