Smile Coffee — Restaurant in Tbilisi

This used to be my favorite place for breakfast in Tbilisi. I was really impressed by the previous offer – 15 GEL for 3 syrniki, with the option to add more for +2 GEL each. It allowed me to get a great portion of 6 or 7 syrniki – tasty, healthy, and the final price made perfect sense. But now the menu has been changed because of me, and it’s no longer possible to get more than 1 extra syrnik.

Let’s look at this from a business perspective. What makes up the cost of a single portion? Customer acquisition costs, staff salaries, equipment depreciation, rent, resource consumption, and the entrepreneur’s own margin. And then there’s one of the cheapest components – the ingredients used to prepare the food.

Can a couple of extra syrniki really cause such significant additional costs that it justifies changing the menu and risking the loss of a loyal customer? Well, that seems to be the outcome in this case. And frankly, I strongly suspect that this was more about certain employees’ unwillingness to do extra work, rather than any careful economic calculation of the final product price.

And this 1* review is just to grab owners attention instead of actual review of the...

I often come to this place to have a coffee and get some work done. The staff (who perhaps are the owners as well, I'm not sure) are always welcoming and flexible.

Good choice of drinks and reasonable pricing for the area. They have decaf which is a big plus!

The wi-fi isn't always top notch but there's got to be a downside I suppose :).

Great place all in all, totally...

Another regular hipster coffee place on Tbilisi. Their prices are European (2-4€ for a drink) and coffee is just ok. They have little seats upstairs but a co-working area downstairs although is small (5/6 people max). Food was very bad, I ordered a cinnamon roll which was made at least a week ago as it was hard as a stone... Better try other place if you want to...