Charmed On South : Vintage-Inspired Boutique on South street — Attraction in Philadelphia

I was on my way to a book store when I was pulled in by Charmed On South’s alluring lights. They stretched across the warm concrete, & i absolutely had to follow the bright path into this very charming store.

• Number one: To begin, there’s nothing better than closing a new experience with an opportunity for ANOTHER new experience! This place offers Henna events, & after the experience explained below- I will be back for their next event (henna events, artist of the week events, popup events, etc!)

• Number two: the shop is a real life ETSY (if you will). While most second hand stores specialize in mostly CLOTHING, Charmed On South had clothes AND accessories. Any size, she has got it. From studded earrings to dangling earrings, necklaces, rings, even exclusive pins to add to your cap/collar that speaks to your Soul. Oh, & ALL size of clothing, 1 / 1 ! (lots of eye accessories here)

• Number three: my purchase? (After impulse buying pins for my caps and beautiful gold plated earrings) I bought an amazing vintage dress for a graduation event and gorgeous handmade earrings. (I will show photos when I wear the dress 💙💐)

Not to mention throughout the entire process, Miss Sara at the register was very kind, attentive, open to sharing her opinion on the looks I gathered from her store, & patient (as stores with so many different beautiful options overwhelm me!)

I will most DEFINITELY be back for more...

I recently stopped into Charmed on South to buy an anniversary gift for my significant other that she couldn’t find elsewhere. First of all, the store is clean and cozy - clearly well managed, maintained, and welcoming. The staff helped me find the right piece for my girlfriend that gave off the type of bespoke look that I was going for. They were very generous and attentive in helping me navigate all the options available among the myriad of cool and unique items to choose from. I don’t leave many reviews, but felt the need to shout out Charmed because it was such a positive experience and one that made me look good when I gifted my girlfriend a thoughtful piece that she adores! Thank you guys for bringing something different to the table in a city crowded by other shops that don’t always provide such welcoming care...

Magical Memories & Unique Finds

Charmed on South is not your average store; it's a living, breathing portal to the vintage-inspired magic of Philly's vibrant history. This local treasure, lovingly curated by Sara Madeline, is a celebration of community, memories, and style. Every visit feels like a journey into a wonderland of nostalgic treasures that you won't find anywhere else. From quirky accessories that redefine style to retro finds that carry tales of yesteryear, Charmed on South offers a unique collection that perfectly blends the charm of the past with contemporary flair. And, let's not forget the mesmerizing local art influences, which add a sense of homegrown creativity that's...