Blue Nile — Local services in Atlanta

The only reason this isn’t a one-star review is because the sales team at the Lenox Mall location is genuinely fantastic—knowledgeable, kind, and helpful every time I’ve visited. They’ve done their best, and I appreciate them for that.

The real issue is with Blue Nile's backend operations and communication, which fall far short of what you’d expect from a luxury jeweler. I purchased my now-wife’s wedding band on March 2nd. At the time of purchase, I was told it would be ready for pickup on March 17th—giving us enough time ahead of our March 22nd wedding in Las Vegas.

When I went to the store on March 17th, I was told the ring wasn’t there. I showed the salesperson that my online portal still said March 17th. That date quietly changed after my visit to the store to March 20th—when I returned to the store one last time before heading to the airport on the 20th. The ring was still not there.

We had to buy a “travel” ring so my wife could have something for the ceremony. So not only did we miss having the actual ring in our wedding photos, but any seasonal savings I had from buying early were now irrelevant. And worst of all, there was no communication from Blue Nile about the delay until March 26th, when I finally received an email saying the ring had shipped and would be ready for pickup on March 27th—five days after the wedding.

At this price point, communication should reflect the quality and care of a luxury brand. This experience felt more like chasing down a delayed package than buying a custom wedding ring. For that reason, I won’t...

Strongly advise against buying any jewelry here, especially engagement or wedding bands. I gave birth to our daughter a few months ago, and despite being back to my pre-pregnancy weight, my fingers never went back to their previous size. I called to explain the situation and have my rings resized, and was told that there was a good chance they would not be able to resize my engagement ring accordingly. I asked what my options were, and was told that if they could not resize my ring, there was really nothing they could do. The person I spoke to said that my ring was “worthless” to them and they could offer me only a couple hundred dollars. They also mentioned that I would still be responsible for paying off the jewelry, even though it isn’t worth anything to them, and I’d never be able to wear it again. I ended up taking my rings to another jeweler, who had no problem resizing them and was amazing throughout the entire process. I called back later and asked to speak to a supervisor to express my concern, but they never called me back. I called in again several times and they had me speak to another person in customer relations who just told me thank you for the feedback. It’s disheartening to me that they are selling people jewelry they are going to wear for the rest of their lives and think of it as worthless. They definitely didn’t think it was worthless a year ago when my husband purchased it with his hard...

In an age of mediocre customer service Blue Nile stands out as being a new Gold Standard across every industry. Gardea Smith is the real wow-factor here, took the time to hear my story, made intricate notes of exactly what I was looking for, no marketing push, no upselling. Just a personal connection to really zero in on exactly what I wanted for arguably the most important question I'll ever ask in my life.

He was able to customize my ring, educate me regarding the metals, gemstones, the all-important "4C's" and with no pressure what-so-ever use his expertise to answer questions honestly when it came to matters affecting price and quality.

The ring could not be more perfect, the experience could not be better and this is a stand-out experience in the season of life which is itself a stand-out experience.

The store manager, Emily Gulatte, also deserves special mention here as she sought to put me in touch with Gardea after we spoke knowing that was the 'right' sales professional for my needs.

Credit to both of them as exemplary professionals in their field. Could not imagine going to another jeweler after this experience. that did not end when the product shipped, follow-ups and warranty reminders and important dates were freely communicated to ensure I was perfectly happy with...