Diamonds Direct Atlanta — Local services in Atlanta

I went in to purchase a setting for my engagement ring and spoke with both Victor and Ken during my visit. Victor was the sales associate who assisted me in selecting the setting, and after we agreed on the style and price, I left my diamond with them. They assured me they would contact me once the ring was ready.

Weeks later, Victor texted saying the ring was done. I returned to the store, only to find my diamond placed in the WRONG setting and not the one I had chosen. Thankfully, I had taken a picture of the correct setting during my last visit, so I showed it to the staff, including the general manager Daniel. Once confronted with the proof, they admitted the mistake and placed a rush order to try to get it fixed in time. That should’ve been the end of it but unfortunately it wasn't. Things got even worse!

A few days later, Victor calls me and has the nerve to say, “I heard you didn’t like the setting you picked out and requested a different one.” I told him the setting they initially ordered was not what I chose. He then flat-out told me, “No sir, that was the setting you picked.” At that point, I asked to speak to a manager because I was highly upset and refused to be called a liar.

Victor transferred the call to Ken and as I tried to explain the situation, he started yelling at me over the phone and threatened to cancel the order. I told him I didn’t want to cancel, I just wanted to make sure the right setting was ordered this time. Instead of apologizing or offering any sort of customer service, he doubled down saying Daniel and the team had “taken care of it” and I’d get my ring soon. No empathy, and zero professionalism.

When I went to pick up the ring (again), both Ken and Victor were there. I showed Ken the picture of the correct setting and guess what? He admitted that yes, that was the one I had originally picked out. So they finally acknowledged the mistake and yet... Ken STILL kept yelling at me and threatened to cancel the order AGAIN. What kind of customer service is this?

Since my proposal date was fast approaching, I had no choice but to pay the remaining balance just to get the ring and be done with them. Only after I paid did Ken decide to calm down and actually listen to what happened. I told them the mistake happened because while I was taking a picture of the setting I actually chose, Victor grabbed a different one and entered the wrong serial number. It was a simple mistake, but the handling of it was completely unacceptable.

Mistakes happen but this wasn’t just about a wrong order. This was about how horribly they treated me from start to finish. The customer service provided by Victor and Ken was beyond terrible. I will never purchase anything from Diamonds Direct Atlanta again, and I strongly urge everyone to...

After spending a couple weeks talking to different jewelers in Atlanta and the surrounding area, getting quotes and just generally "feeling" out how they responded to my questions and treated me as a potential customer, I decided to give Diamonds Direct (Atlanta) a feel. I was searching for a special ring for our 25th anniversary. Victor Gonzalez immediately responded to my inquiry. Over the next several weeks I'm sure he regretted that decision, because I texted him and emailed him at least 100 times with questions and concerns. I was about to drop a lot of money on this ring so I was very apprehensive and nervous. VIctor went above and beyond trying to help me with any requests I had all while also attempting to put my mind at ease with this large purchase. Victor was very patient, knowledgeable and extremely professional, bending over backwards to make certain I was comfortable and my concerns were addressed. Today, my wife and I finally met Victor in person while picking up the ring. To say this ring is beautiful is a massive understatement. The A.Jaffe setting along with the stone I picked out as the center piece are absolutely gorgeous and light years beyond my expectations. Any fears or concerns I had over purchasing from DD and Victor sight unseen were immediately put to rest when I saw the look on my sweet wife's face. Victor is such a gracious and kind soul. He immediately put my wife and I at ease in the showroom while he took the time to thoroughly explain to my wife exactly what this ring was and why it was special. One thing I noticed about Victor, that even increased my respect for him more, was that although I was paying for this ring and he and I had been the ones communicating over the last several weeks, his focus was on my wife. He talked to her and treated her as though they were the only two people in the showroom, never talking through her to me. This is something too many people in sales positions are unable to do. Thank you Victor. You have won a customer for life ,my friend. I look forward to working with you in the future and I promise, I'll keep the after hours texts...

I have never owned a diamond ring before since I previously had a sapphire wedding ring which I was never quite satisfied with due to the larger size and less vivid color of the stone, but after casually wondering into Diamonds Direct to see if they could possibly switch my sapphire ring out with a synthetic diamond, I was instantly transported to another world where I became transfixed by the wonder and novelty of owning a real diamond… The amazing saleswoman treated me like a rockstar and made me feel so welcome and loved, her warmth and enthusiasm pared with the in-depth knowledge she shared about their unique and top of the line diamond selection got me really thinking…I learned about the 4 C’s of diamonds and that Diamonds Direct products are at the top in all 4 categories. I mentioned I’d be interested in looking at a few smaller more affordable diamond rings and she brought out a couple rings and one of them was so perfect! It was EXACTLY what I always wanted (but never knew I wanted) and the diamonds truly sparkled more than any other store I’d seen! To say the least I was hooked…She also offered to switch out my wedding band with a synthetic diamond for FREE while also giving me an amazing deal on the real diamond ring! Now I have the prettiest diamond ring and the original ring with the synthetic diamond looks beyond amazing too! I really can’t say enough about this experience because I am beyond words happy that I now own the perfect wedding ring! Thank you Rachael Evalobo for being such a caring, passionate and excellent guide in all things DIAMOND...