Diamond Cross Ranch Apparel — Local services in Jackson

A True Western Gem in Downtown Jacksonville, Wyoming A new gem has arrived in downtown Jacksonville, Wyoming—and it’s bringing the spirit of the West with it. The newly opened retail store, inspired by the historic Diamond Cross Ranch (est. 1912), is a must-visit for anyone who appreciates high-quality, American-made cowboy gear with authentic Jackson Hole roots.

The moment you step through the doors, you’re greeted with the rich scent of leather and cotton, and a warm, rustic ambiance that feels both modern and deeply rooted in tradition. The store offers a thoughtfully curated collection of cowboy shirts, T-shirts, and rugged gear that pays homage to over a century of Western heritage.

Every piece in the store is made in the USA, reflecting a commitment to craftsmanship and authenticity. The cowboy shirts are especially impressive—beautifully tailored, durable, and designed to wear well on the ranch or out on the town. The T-shirts carry bold Western graphics and subtle nods to the ranch’s storied past. And the gear? Practical, stylish, and made to last.

This isn’t just merchandise—it’s a celebration of Wyoming’s cowboy culture, brought to life by a brand that knows the land, the legacy, and the lifestyle. Whether you’re a local, a tourist, or just someone looking for a bit of real-deal Western flair, this store is a place you won’t want to miss.

Verdict: 5 stars. Authentic Jackson Hole style, exceptional quality, and a proud link to one of Wyoming’s most iconic ranches. A welcome addition to downtown...

Diamond Cross Ranch is the hottest shop on Jackson’s Town Square for a reason. While tourist t-shirts or hoodies can be found in abundance elsewhere, at DCR the phenomenal vintage western graphics are not just a cut above but in an entirely different category altogether. The genuine personal attention paid to the customer also sets the shop apart from the norm. Garrett special-ordered a jacket that was not due to arrive until the season changed in two different sizes, which saved me a significant return fee had it been purchased online. Now I can’t wait for fall/winter to wear it. Grazie mille! Very highly...

Not often can you go to a western resort town and find vestiges of the real Wild West. At DCR these folks really know how to help you get your Cowboy on...because that's actually who they are. It doesn't get more legit.

The merch is cool and is matched by the vibe, too. You can get their stuff online but you can't get the experience of their store online. When I walked out, after talking with real cowboys, I acknowledged to myself that I really am a greenhorn and a dude...but nobody would know it looking at my hat and the six tees I...