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Luv-It Frozen Custard — Restaurant in Las Vegas

Name
Luv-It Frozen Custard
Description
Locals have been lining up at this simple window since 1973 for frozen custard scoops & sundaes.
Nearby attractions
Chapel of the Flowers
1717 Las Vegas Blvd S, Las Vegas, NV 89104
Lamarre Theater
1510 S Main St #100, Las Vegas, NV 89104
Big Shot
2000 S Las Vegas Blvd, Las Vegas, NV 89104
STRAT SkyPod
2000 S Las Vegas Blvd, Las Vegas, NV 89104
Thrill Rides
2000 Las Vegas Blvd S, Las Vegas, NV 89104
The Viva Las Vegas Wedding Chapel
1205 Las Vegas Blvd S, Las Vegas, NV 89104
SkyJump
2000 Las Vegas Blvd S, Las Vegas, NV 89104
The STRAT Observation Deck
2000 Las Vegas Blvd S, Las Vegas, NV 89104
Majestic Repertory Theater
1217 S Main St, Las Vegas, NV 89104
Priscilla Fowler Fine Art
1308 S Main St, Las Vegas, NV 89104
Nearby restaurants
Viva Las Arepas
1616 S Las Vegas Blvd #120, Las Vegas, NV 89104
Bajamar Seafood & Tacos
1615 S Las Vegas Blvd, Las Vegas, NV 89104
Carnitas y Tortas Ahogadas Guadalajara 2
1601 S Las Vegas Blvd, Las Vegas, NV 89104
Boston Pizza Vegas
1507 S Las Vegas Blvd, Las Vegas, NV 89104
Albo Pizza Restaurant
1510 S Las Vegas Blvd, Las Vegas, NV 89104
Tacos Mexico Las Vegas Blvd
1800 S Las Vegas Blvd, Las Vegas, NV 89104
Taqueria Buen Pastor
1601 S Las Vegas Blvd, Las Vegas, NV 89104
Denny's Restaurant
1822 Las Vegas Blvd S, Las Vegas, NV 89104
IHOP
1809 S Las Vegas Blvd, Las Vegas, NV 89104
Atomic Golf
1850 S Main St, Las Vegas, NV 89104
Nearby hotels
Travelers Bed & Breakfast
1502 S Las Vegas Blvd, Las Vegas, NV 89104
The STRAT Hotel, Casino & Tower
2000 Las Vegas Blvd S, Las Vegas, NV 89104
The Shalimar Hotel
1401 S Las Vegas Blvd, Las Vegas, NV 89104
Star Motel
1418 S 3rd St, Las Vegas, NV 89104
Bungalows Hostel
1236 S Las Vegas Blvd, Las Vegas, NV 89104
Super 8 by Wyndham Las Vegas North Strip/Fremont St. Area
1213 S Las Vegas Blvd, Las Vegas, NV 89104
Thunderbird Boutique Hotel
1215 S Las Vegas Blvd, Las Vegas, NV 89104
Sin City Hostel
1208 S Las Vegas Blvd, Las Vegas, NV 89104
Bposhtels Las Vegas
1215 S Las Vegas Blvd B, Las Vegas, NV 89104
Desert Star Motel
1210 S Las Vegas Blvd, Las Vegas, NV 89104
Related posts
Keywords
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Luv-It Frozen Custard things to do, attractions, restaurants, events info and trip planning
Luv-It Frozen Custard
United StatesNevadaLas VegasLuv-It Frozen Custard

Basic Info

Luv-It Frozen Custard

505 E Oakey Blvd, Las Vegas, NV 89104
4.6(782)$$$$
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Ratings & Description

Info

Locals have been lining up at this simple window since 1973 for frozen custard scoops & sundaes.

attractions: Chapel of the Flowers, Lamarre Theater, Big Shot, STRAT SkyPod, Thrill Rides, The Viva Las Vegas Wedding Chapel, SkyJump, The STRAT Observation Deck, Majestic Repertory Theater, Priscilla Fowler Fine Art, restaurants: Viva Las Arepas, Bajamar Seafood & Tacos, Carnitas y Tortas Ahogadas Guadalajara 2, Boston Pizza Vegas, Albo Pizza Restaurant, Tacos Mexico Las Vegas Blvd, Taqueria Buen Pastor, Denny's Restaurant, IHOP, Atomic Golf
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Phone
(702) 384-6452
Website
luvitfrozencustard.com

Plan your stay

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Featured dishes

View full menu
dish
One Topping Sundae
dish
Blueberry Nut Sundae
dish
Butter Crunch Sundae
dish
Cherry Yum Yum Sundae
dish
Hot Apple Walnut Sundae
dish
Luv-It Special Sundae
dish
Cherry Pie
dish
Banana Fudge Krumble
dish
Bumble Berry
dish
S'Mores
dish
Scotch Jimmie
dish
Sprinkle Special
dish
WESTERN (#1 Sundae SOLD)
dish
Banana Split Sundae
dish
Regular Cup
dish
Small Cup
dish
Shake Or Malt
dish
Pineapple Dole Whip Regular Cup - Not Available Last Hour Of Each Day

Reviews

Nearby attractions of Luv-It Frozen Custard

Chapel of the Flowers

Lamarre Theater

Big Shot

STRAT SkyPod

Thrill Rides

The Viva Las Vegas Wedding Chapel

SkyJump

The STRAT Observation Deck

Majestic Repertory Theater

Priscilla Fowler Fine Art

Chapel of the Flowers

Chapel of the Flowers

4.7

(2.6K)

Closed
Click for details
Lamarre Theater

Lamarre Theater

4.2

(80)

Open 24 hours
Click for details
Big Shot

Big Shot

4.7

(304)

Open 24 hours
Click for details
STRAT SkyPod

STRAT SkyPod

4.5

(538)

Open 24 hours
Click for details

Things to do nearby

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ARTE MUSEUM: An Immersive Media Art Exhibition
Sun, Dec 7 • 10:00 AM
3716 South Las Vegas Boulevard 2nd Floor, Suite 208, Las Vegas, 89158
View details
Vegas Nightclub ViP Experience - Skip the lines
Vegas Nightclub ViP Experience - Skip the lines
Sun, Dec 7 • 10:30 PM
Las Vegas, Nevada, 89109
View details
Emerald Cave Kayak Tour near Las Vegas
Emerald Cave Kayak Tour near Las Vegas
Sun, Dec 7 • 10:00 AM
Las Vegas, Nevada, 89119
View details

Nearby restaurants of Luv-It Frozen Custard

Viva Las Arepas

Bajamar Seafood & Tacos

Carnitas y Tortas Ahogadas Guadalajara 2

Boston Pizza Vegas

Albo Pizza Restaurant

Tacos Mexico Las Vegas Blvd

Taqueria Buen Pastor

Denny's Restaurant

IHOP

Atomic Golf

Viva Las Arepas

Viva Las Arepas

4.5

(2K)

Click for details
Bajamar Seafood & Tacos

Bajamar Seafood & Tacos

4.7

(650)

Click for details
Carnitas y Tortas Ahogadas Guadalajara 2

Carnitas y Tortas Ahogadas Guadalajara 2

4.5

(306)

$

Click for details
Boston Pizza Vegas

Boston Pizza Vegas

4.1

(1.3K)

Click for details
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The hit list

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Posts

Shannon MarylandShannon Maryland
Hands down some of best custard on the planet. However, as a Vegas local that frequents here often. I am disappointed in the decreased amount of custard when I pay for a SUPER. Like what is the point of ordering a larger size if you still put in the smaller amount of custard. I have a cup full of Graham cracker ls & rainbow Jimmy's. You all are too expensive to be stiffing people. Maybe it was bc this was my punch card free one I was jipped on the custard. Not cool. Update after (OWNER diversion response) Prices or not. With newer employees there. Who call out the incorrect # from pick up window. (Which occurred today) Also, I asked for to go which means a top. That didn't occur either. I let it go. We will absolutely give you all another try. That isn't the point. We have been countless times. We know & can clearly see when there is less custard in a size SUPER cup. I do not have time to make up lies over custard. Your awards that you made sure to point out have nothing to do with the fact that there was less custard. When u mentioned it to the young newer employee lady. She stated it was slammed on the counter. That is why it appears to have less.... That seems like a common practice then.. It would always appear this way at all times... IT DOES NOT. It was clearly less. It is what it is. Thank u for your heart-felt reply.
Koshka Says SoKoshka Says So
Discovered this little gem after leaving the DMV nearby and craving a little ice cream. Was very happy to find frozen custard instead and while I agree that location is not terribly desirable and there were definitely sketchy people(there was a guy with a shopping cart who put what I hope was a toy gun in the mouth of his dog who was perched atop the shopping cart and was ordered to hold the gun in his mouth while the guy pushed the cart), the parking was ample and close and the walk-up window was quick and service was friendly. I love their monthly calendar of flavors so you can plan your visit for your favorites(I’ll be back on peanut butter Friday!!) and also appreciated the service. I asked for a vanilla-pineapple sorbet split and ended up with a tiny bit of vanilla and a huge topper of pineapple and at first I was digging around trying to get to the vanilla but finally went back to the window and apologized but asked him to fix it. The young man was friendly and accommodating and immediately fixed it and I appreciated he didn’t give me attitude or get defensive, as many would. The custard itself was creamy and delicious and I look forward to trying the peanut butter!
Chris SmithChris Smith
It's hard for me to to review this place. I don't want to give a bad review to a place that so many people seem to like just because they don't have any flavors that appeal to me but seriously, you'd think they'd have enough options that there would be at least one and there was not. My wife and her friend who was with us liked it fine. It didn't sound like it was mind blowing for them. I tried a bite of my wife's and I wasn't overly impressed but it's hard to get excited when they don't have any flavors that you like. If they get some dark chocolate/chocolate fudge or chocolate peanut butter or maybe better lemon or lime options or even watermelon. It's definitely a bummer to watch everyone else enjoy a cool treat on a hot day and not have one for yourself
See more posts
See more posts
hotel
Find your stay

Pet-friendly Hotels in Las Vegas

Find a cozy hotel nearby and make it a full experience.

Hands down some of best custard on the planet. However, as a Vegas local that frequents here often. I am disappointed in the decreased amount of custard when I pay for a SUPER. Like what is the point of ordering a larger size if you still put in the smaller amount of custard. I have a cup full of Graham cracker ls & rainbow Jimmy's. You all are too expensive to be stiffing people. Maybe it was bc this was my punch card free one I was jipped on the custard. Not cool. Update after (OWNER diversion response) Prices or not. With newer employees there. Who call out the incorrect # from pick up window. (Which occurred today) Also, I asked for to go which means a top. That didn't occur either. I let it go. We will absolutely give you all another try. That isn't the point. We have been countless times. We know & can clearly see when there is less custard in a size SUPER cup. I do not have time to make up lies over custard. Your awards that you made sure to point out have nothing to do with the fact that there was less custard. When u mentioned it to the young newer employee lady. She stated it was slammed on the counter. That is why it appears to have less.... That seems like a common practice then.. It would always appear this way at all times... IT DOES NOT. It was clearly less. It is what it is. Thank u for your heart-felt reply.
Shannon Maryland

Shannon Maryland

hotel
Find your stay

Affordable Hotels in Las Vegas

Find a cozy hotel nearby and make it a full experience.

Get the Appoverlay
Get the AppOne tap to find yournext favorite spots!
Discovered this little gem after leaving the DMV nearby and craving a little ice cream. Was very happy to find frozen custard instead and while I agree that location is not terribly desirable and there were definitely sketchy people(there was a guy with a shopping cart who put what I hope was a toy gun in the mouth of his dog who was perched atop the shopping cart and was ordered to hold the gun in his mouth while the guy pushed the cart), the parking was ample and close and the walk-up window was quick and service was friendly. I love their monthly calendar of flavors so you can plan your visit for your favorites(I’ll be back on peanut butter Friday!!) and also appreciated the service. I asked for a vanilla-pineapple sorbet split and ended up with a tiny bit of vanilla and a huge topper of pineapple and at first I was digging around trying to get to the vanilla but finally went back to the window and apologized but asked him to fix it. The young man was friendly and accommodating and immediately fixed it and I appreciated he didn’t give me attitude or get defensive, as many would. The custard itself was creamy and delicious and I look forward to trying the peanut butter!
Koshka Says So

Koshka Says So

hotel
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Find a cozy hotel nearby and make it a full experience.

hotel
Find your stay

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Find a cozy hotel nearby and make it a full experience.

It's hard for me to to review this place. I don't want to give a bad review to a place that so many people seem to like just because they don't have any flavors that appeal to me but seriously, you'd think they'd have enough options that there would be at least one and there was not. My wife and her friend who was with us liked it fine. It didn't sound like it was mind blowing for them. I tried a bite of my wife's and I wasn't overly impressed but it's hard to get excited when they don't have any flavors that you like. If they get some dark chocolate/chocolate fudge or chocolate peanut butter or maybe better lemon or lime options or even watermelon. It's definitely a bummer to watch everyone else enjoy a cool treat on a hot day and not have one for yourself
Chris Smith

Chris Smith

See more posts
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Reviews of Luv-It Frozen Custard

4.6
(782)
avatar
5.0
1y

This place is excellent. Sweet tasty and good portions. Only one con. This is not in a good place. Lots of homeless around. If you are with some people don't pass it up. If you are alone at 10pm at night please be cautious. I went with my gf pretty late and she felt a little uneasy. We had no problems but there was alot of not so comfortable things going on around there.

Here is my reaction after the owners response. I have to say I am very dissapointed with the owners response. You expressed that I gave a negative review but did not realize I gave 5 stars. I loved the place which I expressed but I gave my honest opinion of how I felt about the location. You do not know what I saw while I was there. It is not my job to call my congressman to do something about the homeless. The point of reviews is to give your honest opinion and by no means have I given any negative reviews about how your business operates. The food, service and staff were excellent but that does not take away the fact that the location is a area that people may need to be cautious with before they visit. To say have a heart is just ignorant. You do not know me and living in Boston and Hawaii I have been around many homeless people and even volunteer in helping them. You should not insinuate that I believe they are bad people. I have seen many altercations in the past through experience. It does not mean it is going to happen but giving someone a heads up to be cautious is the right thing to do from my perspective. On that note I myself and my gf also walked to your business from the stray pirate and was recommended by others of the location to be cautious. It's not a secret and you can see there are other reviews on here that others also mention this. Our uber driver even mentioned it when we were picked up and he also stated that he hopes the city does something about it. The fact is I knew about this before I went and it did not stop me from going to your business. I really enjoyed the custard and have been wanting to go for a while. Unfortunetly I'm not sure I will return after the owners personal comment of me not having a heart and karma coming back to me. I am a business owner myself and the owners response is not how I would have responded. You could have easily said thank you for your 5 star review and we are aware of the homeless situation and are hoping the state works on it. Attacking me and being so defensive was just inappropriate. The intention of my review was not to be negative and to give my honest opinion and thats what I did. I gave 5 stars and said it was excellent. I live in Hawaii and we are about aloha here but it doesn't mean there are not some areas to be cautious about. Please take the positive from my review and stop focusing on the negative. I will say it one more time. I really enjoyed luv it frozen custard. The food, service and staff were...

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avatar
3.0
11w

There's a certain charm to discovering a new spot for a sweet treat, a small indulgence that can brighten an afternoon. On my recent travels, I found myself drawn to a local frozen custard shop, a place promising a scoop of creamy bliss. While the frozen custard itself was a delightful experience, the visit came with a few caveats that left me with mixed feelings.

Atmosphere and Setting

The shop is tucked away in what seemed to be a fairly unassuming location. As I approached, the first thing that struck me was the parking lot. It felt a bit... edgy. There were a number of individuals lingering in the area who appeared to be experiencing homelessness. While I always strive to be compassionate, their presence gave the place an uncomfortable vibe, making me think twice about visiting after dark. It's a shame, as a great dessert is best enjoyed in a setting where you feel completely at ease.

The Main Event: Food and Drinks

Now, let's get to the star of the show: the frozen custard. I opted for a three-topping sundae, a classic choice to truly get a feel for what the place offers. And I must say, the custard itself was fantastic. It was incredibly creamy, with a rich, smooth texture that spoke of quality ingredients. The flavor was pure and simple, exactly what you'd hope for in a classic frozen custard. The toppings were fresh and complemented the custard well, creating a harmonious blend of textures and tastes.

However, the portion size was a significant point of contention. The serving was surprisingly small, especially for the price. At over $7 for a tiny sundae, it felt like a splurge that didn't quite deliver on value. While the quality was undoubtedly high, the quantity left me wanting more, which isn't the best feeling after shelling out a considerable amount for a dessert.

Price and Value

This is where the review gets a bit tricky. The price point is steep. Over $7 for a small three-topping sundae feels disproportionate, even for gourmet dessert. I understand that high-quality ingredients and a specialized product often come at a premium, but the small serving size makes it a difficult pill to swallow. It felt like I was paying for a luxurious experience but receiving a very modest portion.

Conclusion

So, is this frozen custard spot worth a visit? It's a qualified "yes." The quality of the frozen custard is genuinely excellent, and if you're in the immediate vicinity and craving a truly good scoop, you won't be disappointed by the taste. However, the high price for a small portion and the less than ideal parking lot atmosphere are significant drawbacks. I would not recommend making a special trip from far away just for this. It's a decent spot for a quick, sweet treat if you happen to be in the neighborhood, but it's not a...

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avatar
2.0
1y

I don’t LUV-IT anymore. Sadly. I used to recommend this place to everyone who comes to town, but I can’t say I was impressed this visit and it will likely be my last. $15 for my boyfriend and I to get two half-filled sundae cups (they were over $6 each, plus tax it came out to over $14 but under $15. I did not get my receipt.) It’s good but sheesh. I was hesitant when I heard the price (which aren’t posted anywhere I looked all over the windows, I was surprised by the price when I ordered.) Convinced myself to just get it and that it would be worth it cause it’s so good and the cup behind the register looked big for the price. Think again! What I got was a half a scoop floating in my selected marshmallow topping! The topping actually was flat, cause there was so little ice cream, in the cup, it just pooled over the top. I expected a cup filled with custard, some marshmallow over the top, and some whipped cream to top it off, you know, a Sundae! No whipped cream, that is considered an extra topping you have to pay more per topping beyond 1.. LOL It literally looked like I got served someones leftovers! Staff was nice, they don’t accept cash unfortunately which is a huge negative for me. And the area has gotten super seedy. Gangsters and homeless everywhere. Plus, I have read some of the other reviews and the owner who comments back to people leaves really unprofessional responses and gaslights people which just rubs me the wrong way. They may say it’s sad that I took the time to leave a review; however, my hard earned money is important to me and if I feel like what I got wasn’t worth it, I want to leave that feedback to warn others. If you’re also a born and raised Las Vegan, visiting Luv-Its on the reputation of the past, you may be disappointed. That’s all. Hope this helps someone save $7 on a sorry excuse for a sundae. Thank you...

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